“We thought we just needed a website and a few ads. But people still didn’t remember us.” When Aaron launched his bespoke furniture business in Singapore, he focused on launching a decent website and posting ads. But weeks passed with unclear traction. That changed only when he invested in consistent branding across every touchpoint—from website … Continue reading 8 Reasons to Invest in Your Branding: A Guide for Website and Digital Marketing Strategy (Especially for Omni‑Channel Impact)