An impressive product picture is worth a million views and visits if a picture is worth a thousand words. You can gain a lot of value from product photography on your e-commerce website.
The following tips will help you take better product photos:
(1) Use a tripod:
With a tripod, you can eliminate blurry images caused by shaky hands
Traditional vs. Flexible
This is a traditional tripod — both cameras and smartphones can be used with traditional tripods.
Modern flexible tripods such as this Manfrotto Mini Universal Tripod can be manipulated in a variety of ways. By bending its legs, you can get the angle you need.
A good lighting setup is essential for product photography. For consistent and even lighting, consider using natural light or a light box.
Make sure the background is plain and neutral so that it won’t detract from the product. Choosing a solid black or white background is ideal as well.
(4) Camera settings:
Your camera’s settings should be adjusted to capture the right amount of detail and sharpness. A shallow depth of field can be achieved by using a higher aperture (lower f-number).
You can also improve your photo’s lighting balance by adjusting exposure. As you tap on the screen to focus, you will also see a sun icon. You can use this to adjust the image’s exposure. Brightness can be adjusted by swiping up or down the icon.
(5) Use props:
You may want to consider using props that complement the product and help tell a story about it.
Props can provide context for the product, making it easier for the viewer to understand how it’s used or what it looks like in real life. By creating a mood or theme for the product, the photo can be more engaging and interesting. If you’re selling desserts for Chinese New Year, some decorative props could help make the vibe more festive and appealing to your customers.
In addition to enhancing the visual appeal of the product, props can be used as well. In order to create a composition that is visually pleasing and balanced, use complementary colors, textures, and shapes. In this way, the product can stand out and look more appealing.
(6) Edit carefully:
Photographs can be enhanced by editing, but they shouldn’t be over-edited.
Edit your photos after taking them by adjusting color, brightness, and contrast. Make sure not to overedit, as this can make your product look unnatural.
A photograph tells a story, and over-editing can undermine that story. You can lose the context and details of a photograph when you edit it too much. In turn, this can reduce the interest and engagement of the photograph.
The best software for basic editing is Adobe Lightroom, and Photoshop can be used to touch up blemishes on computer photos. Inshot and PS Express are our recommendations for mobile editing.
(7) Multiple angles:
For customers to see what they’re buying, take photos from different angles to show the product in its best light.
The subject may be highlighted differently from each angle. Photographing a piece of jewelry from different angles can allow you to show off different parts of the design, such as the clasp, gemstones, or metalwork.
Maintain a consistent style when taking product photos to ensure a professional and cohesive result. Even more so if it is part of the same publicity campaign or product series.
Lastly, practice makes perfect. Take your phone with you wherever you go and take photos of everything you see. Over time, your phone will become a valuable tool for your photography skills.
By following these tips, you should be able to produce high-quality product photos that effectively showcase your products and help increase sales.
(Credits: Renez, Pexels)