Why Not All Businesses Market the Same Way: Understanding Marketing by Size and Type
When we think of marketing, it’s easy to imagine flashy ads, viral social media campaigns, or global product launches. But the reality is that not all businesses—big or small, startup or legacy brand—market the same way. Each business category comes with unique resources, audience reach, and growth objectives, which shape how marketing is executed. For […]
Influencer Marketing: Why Sales Shouldn’t Be the Only Goal (And How to Make It Work for Both Sides)
Influencer marketing has become one of the most popular ways for brands to reach new audiences. However, a common debate keeps resurfacing: –Businesses want guaranteed sales.–Influencers say sales aren’t fully in their control. So who’s right? The truth is somewhere in between. Let’s break this down. Why Businesses Expect Sales For many business owners, every […]
How to Rank #1 in Singapore: SEO & Social Media Marketing for Local Businesses
Although our core expertise is in Social media, UGC content creation, and Branding, our founder’s background spans the entire omni-marketing spectrum — from offline campaigns to search engine optimisation (SEO). Why does this matter?Because in today’s digital landscape, marketing channels don’t work in isolation. Social media builds attention, but SEO captures intent. When you connect […]
Why We Don’t Believe in the “Easiest Way” to Reach People (And What Actually Works Instead)
You’ve probably heard it countless times: “Just send a DM.”“Cold email them.”“Walk into the store and introduce yourself.” Sure, these methods might feel proactive. You’re putting yourself out there, right? But let’s be honest — everyone is doing it. Your potential customer doesn’t even need to look for someone anymore. They’re already being approached, pitched […]
First-hand vs Third-party Online Advertising Platforms & Cost Guide for Effective Marketing in Singapore
When it comes to advertising, businesses in Singapore have a variety of platforms to choose from. Two of the most common categories are first-hand advertising platforms and third-party PR/media advertising platforms. Understanding the difference between the two and how each can help your brand is crucial in crafting a successful advertising strategy. First-hand Advertising Platforms […]
What is Influencer Marketing and How to Use It?
One strategy that has gained prominence in modern marketing is Influencer Marketing. Increasingly, brands are using influencers to reach their target audiences through Social media and Digital influence. Find out how influencer marketing can benefit your brand, whether you’re a seasoned marketer or new to the concept. The Benefits of Influencer Marketing: Influencer marketing boosts […]
What should be done if you receive a Negative online review from your customer?
It is crucial to respond to customer online reviews for several reasons. First of all, it shows that you value your customers’ feedback and care about their experiences with your product or service. You demonstrate your commitment to improving the customer experience by responding to reviews. As a result, your brand can be more trusted […]