Every marketer remembers their first “viral moment.” For Sarah, a boutique skincare entrepreneur in Singapore, it was a TikTok video that unexpectedly hit 500,000 views overnight. Her product flew off shelves the next week — but only briefly. Her social feeds fell silent again within days, and soon she found herself wondering: Why did that … Continue reading Stay Ahead of the Game: Why Leveraging Trends & Virality Is Key to Marketing Success — But Only When Your Branding Comes First