According to our research on small and medium-sized businesses, businesses spend 20 percent of their gross revenue on marketing.
From web content and landing pages to flyers and brochures, a large portion of that budget is directed toward marketing content.
Wouldn’t it be nice if you could save money and time by creating your own content? You don’t need to learn complicated software to create effective marketing with today’s simple and intuitive design tools.
These tips and best practices will help you develop your ideas into successful marketing even if you’ve never designed anything before.
Nowadays, AI software can also help you create visuals right away. Here are some Helpful Tips for you:
Don’t Overdesign
Designs that are simple are often the most memorable and appealing. Your audience takes longer to process complex designs and layouts, reducing their initial impact, and making them harder to remember. Everything from logos and page layouts to copy for your website and marketing messages are subject to this rule.
With simple shapes and a few colors, logos are recognizable and impactful no matter what their size or distance. This is essential for creating images that can be used as social media thumbnails, promo posters, and more. Check out these famous brand logos:
You are able to use these logos on products, storefronts, and websites no matter what size they are. It doesn’t matter which brand they belong to, their simple shapes make them so recognizable. Ensure that your content communicates its message directly and succinctly so that it pops into your audience’s head when they think about your industry’s products and services.
1. Look for Inspiration
Design and content borrowed from other marketing efforts and improved can be effective tools for creating successful marketing campaigns. If you see an effective design from another business that could be adapted to your own, don’t be afraid to use those ideas.
List the great designs you love and why. Whenever you see a design you like, take a moment to note what made it stand out to you. Get in the habit of taking photos of marketing that caught your eye as you research design ideas.
Don’t just combine your favorite ideas without thinking. Please keep in mind that this is just for inspiration. Always consider whether each idea will work for your business, and how you can adapt and improve it to better suit your brand and target audience.
2. Pay Attention to Color
way your audience interprets images and designs can be influenced by different colors and color responses. People may associate blue with reliability and professionalism, for example. It is important to consider this when choosing color schemes for your brand, both to catch attention and to convey your brand’s tone and personality.
When you have fewer colors, your design will be simpler and more striking, especially if you use contrasting colors to highlight your call to action. You can use online palette picking tools to select color combinations that match your tone and complement one another.
3. Pick a Font that Fits
Keep things simple and familiar at a glance by sticking to one or two fonts. The fonts you choose for your business are as important as your choice of color. What kind of brand are you? Is it fun and informal, or dependable and practical?
Eg. A bold sans-serif font, such as Futura, carries the message of simplicity and dependability, which are important values for a postal company like Fed Ex.
Unique fonts don’t have to be expensive. It is easy to find free fonts online; just make sure none of your competitors are using the same font!
4. Keep Images Relevant
Adding an image to your content can help you communicate your message, capture the attention of your audience, and help your message stand out. As much as 50% of your customers’ ability to remember your content can be increased with relevant images.
Use only high-quality images, though. To illustrate the features and benefits of your product, use custom graphics and screenshots.
You can save time and money by using royalty-free images, but be careful when using stock images. Generally, they can be easily spotted and make your marketing seem fake or insincere. Making your business feel more trustworthy by including images of your real employees, customers, and locations makes it easier for your audience to relate to you.
Using stock images for marketing content is usually a wise idea if you edit or overlay your own text and graphics.
5. Ensure Consistency Across Content
After selecting a style for your marketing content, create style sheets and templates for all of your marketing channels. These include printing, web pages, and EDM. You will be able to ensure consistency across all your marketing efforts.
Regardless of how your audience is introduced to your brand, they should recognize it instantly. Having key design elements and style rules replicated across all your marketing makes this easier.
6. Ensure Consistency Across Content
The importance of object alignment cannot be overstated. Your design should line up along the horizontal and vertical axes. You will be able to read your content at a glance and it will look more professional this way.
Make use of grid lines and snapping features in your design tool to align objects, and create rows and columns to align content automatically.
7. Use Content Hierarchy
The hierarchy of content simply refers to how important different elements of your marketing content are. Objects in your design are colored, scaled, and placed so your audience knows what to look at first, and what your message is. In most cases, you have only a few seconds to convey your message before your audience loses interest.
A website visitor leaves after 10 seconds without interacting with it, for example. Visitors only have a short amount of time to view your most important content, so you must ensure they do so.
Generally, content hierarchy in marketing is simply a question of what comes first. As an example, you should start a marketing SMS with a short introductory sentence to give your recipient a reason to open the message.
8. Create Icons
Incorporate creative icons into your marketing campaigns to add personality to them, while increasing their visual consistency. An icon representing a feature can make each section of your product’s description more appealing than just a title, for example. You can also visually differentiate your pricing plans and service packages by using custom icons.
Using icons, for example, on this travel brochure template makes it easy to understand what each section is about and adds visual variety to the page otherwise dominated by text.
9. Create Infographics
With infographics, you can convey a lot of information quickly, in an appealing and highly shareable format. Through clear visualizations, you can make discussing your product’s specifications and comparing industry statistics more engaging and easier to understand. Reaching new customers is very effective with high-value content, such as informative infographics.
Additionally to allowing you to share technical details, infographics allow you to link back to your site or social media, making them a valuable tool for improving brand awareness.
Expand your customer base through Digital Marketing today
You need marketing whether you’re a growing business or a well-known brand. Create better professional content for your social media channels and digital marketing by following these 9 Best Marketing Design Tips for Non-Designers.
You can get more cost-effective marketing tips on our Telegram channel! Click here to join!
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