How a New F&B Brand Went From Empty to Hype: A Case Study on F&B Marketing Strategy
Are you an F&B business owner wondering why your restaurant isn’t seeing the footfall you expected? Many restaurants think great food and beautiful decor are enough. But today, your success heavily depends on your F&B marketing strategy and how you build your brand awareness online. In this case study, we share how a new F&B […]
Doing Influencer Marketing? Do You Really Know What You’re Doing or Just Following the Trend?
Here’s What Nobody Tells You About Influencer Marketing. Influencer marketing has exploded in popularity. From TikTok to Instagram, it seems every brand is jumping on the bandwagon. But ask yourself honestly: are you truly strategically doing influencer marketing, or just following the trend because everyone else is? Many businesses get disappointed after trying influencer marketing. […]
Unlocking the Mystery of Marketing Jargon: A Simple Guide to 30 Common Terms You Should Know
If you’ve ever felt overwhelmed by marketing terms, you’re not alone. The world of marketing is filled with jargon that can make even the most seasoned professionals pause for a second. But don’t worry—we’re here to break it all down for you in simple terms so you can navigate the marketing landscape with ease. Here […]
Why We Don’t Believe in the “Easiest Way” to Reach People (And What Actually Works Instead)
You’ve probably heard it countless times: “Just send a DM.”“Cold email them.”“Walk into the store and introduce yourself.” Sure, these methods might feel proactive. You’re putting yourself out there, right? But let’s be honest — everyone is doing it. Your potential customer doesn’t even need to look for someone anymore. They’re already being approached, pitched […]
20 Industries That Can Benefit from Facebook Scraping (And Who to Target)
In the ever-evolving world of social media marketing, Facebook scraping tools have become a valuable weapon for businesses to generate leads, monitor competitors, and stay relevant in community discussions. Whether you’re a tuition centre owner or a home baker, if your audience is on Facebook, you need to know how to listen, watch, and respond […]
Why your Social Media Giveaway Contest Didn’t Work — And How to Fix It
Running a giveaway can seem like an easy win: boost visibility, gain followers, and reward potential customers. But sometimes, a giveaway falls flat — minimal engagement, no new followers, and zero meaningful leads. When that happens, it’s not just disappointing — it’s a sign that something needs to change. Here’s a breakdown of why a […]
Turning Clicks into Clients Effectively: A Guide to Closing Sales After Running Ads
Running Ads is just the beginning. Turning that Ad lead into a loyal paying customer? That’s where true marketing strategy makes all the difference. Many businesses invest in Ads but see minimal returns—not because the Ads were ineffective, but because there was no clear plan to close the sale. If you’ve lost faith in running […]
What to Do When Facebook Ad Leads Go Silent After First Message
It happens often: the Ad does its job, a lead comes in, you warmly introduce your brand or offer—and then, crickets. Here’s what to do to bring them back (without sounding desperate): “Hey [Name], not sure if this is still on your mind, but here’s a quick tip to help you with [problem they mentioned].” […]
Idiot-Proof Deal vs. No-Brainer Deal: How They Help Your Sales and Closing Strategy
When it comes to sales and closing strategies, every marketer or sales professional is looking for ways to simplify the process, make the decision easier for potential clients, and increase conversion rates. That’s where terms like “idiot-proof deal” and “no-brainer deal” come into play. While these two terms are often used interchangeably, there are subtle […]
How to Communicate Design Inspiration Clearly to Creative Team
In the creative industry, clarity is everything. A common challenge designers face is receiving vague references — such as a website link or an image — without any explanation of what the client actually likes about it. While inspiration is helpful, general input without specifics can easily lead to misinterpretation. To the average viewer, a […]