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blog, Businesses, facebook, Influencers, Marketing, social media, sponsored ads

First-hand vs Third-party Online Advertising Platforms & Cost Guide for Effective Marketing in Singapore

When it comes to advertising, businesses in Singapore have a variety of platforms to choose from. Two of the most common categories are first-hand advertising…

Advertising, blog, Businesses, facebook, instagram, social media, sponsored ads

Benefits of First-hand Online Advertising Platforms

First-hand advertising platforms, also known as direct or owned media platforms, offer a range of advantages for businesses looking to promote their products or services.…

blog, Branding, Businesses, Marketing, USP

Think your USP is just about Price or Supplies? Think again! Let’s dive deeper

Most businesses define their Unique Selling Proposition (USP) around what they sell, their ingredients, or their pricing. But the strongest USPs are built on emotions,…

blog, Branding, Businesses, Marketing, sponsored ads

Why Your Marketing Campaigns Fail: The Missing Piece Most Businesses Overlook

Many businesses jump straight into marketing—spending time and money on ads, social media, and promotions—only to find that their message doesn’t stick. The reason? They…

blog, Branding, Businesses, content creation, Marketing, social media, sponsored ads

Struggling on Social Media? Here’s How to Reach Your Goals Faster!

Being online or having Social media isn’t just about posting randomly and hoping for the best—it’s about having a clear goal and strategy. Whether you’re…

blog, Businesses, free tools, Marketing

Ultimate Guide to Google Tools for Marketers: Maximize Efficiency and Creativity

Google is more than just a search engine—it offers a suite of tools that can revolutionize the way marketers operate. From content creation to data…

blog, Businesses, Marketing

Mastering Sales Tactics: Strategies for Persuasion and Conversion

Sales tactics are structured strategies used to persuade potential customers to purchase a product or service. These techniques vary across different platforms and industries, with…

blog, content creation, Influencer, Influencers, reel, social media, tik tok

How to Get the Music Tab on Your TikTok Profile (Even If You’re Not a Professional Artist)

TikTok has become a powerful platform for musicians, helping artists of all levels gain exposure. If you’ve ever noticed some profiles with a “Music” tab,…

Businesses, Marketing

Why Finding Out About Your Target Audience is Important for Success

In today’s fast-paced and competitive market, understanding your target audience is more important than ever. Whether you’re a small business owner, a content creator, or…

blog, content creation, facebook, Influencer, Influencers, instagram, social media, tik tok, xiaohongshu

Understanding Social Media Bans: What They Are and Where They Happen

Social media platforms have become essential for personal branding, business promotion, and global connection. However, with the rapid expansion of these platforms, users are increasingly…