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RedNote, also known as Xiaohongshu or Little Red Book, has grown rapidly as a social media platform that combines lifestyle content, e-commerce, and community sharing.

Ever wonder why some people seem to “blow up” on social media while others stay invisible, even though their content is just as good—or sometimes

Influencer marketing can be one of the most effective ways to grow brand awareness, build credibility, and reach new audiences. But success doesn’t only depend

Many businesses create social media posts without a clear direction. They may post consistently, but the results often feel random — low engagement, little brand

As marketers and agencies, we know there are countless marketing amplification channels available for our clients—but rarely is the full picture ever shared. In practice,

In influencer marketing, clients often expect certain reach numbers from creators. Sometimes, a smaller content creator achieves higher reach than a larger one, and vice

If you’ve ever asked yourself, “How much should I spend on Facebook ads?”—you’re not alone. There’s no magic number. Your budget depends on your goals,

Reddit is often overlooked as a marketing platform, yet it offers immense potential for businesses in Singapore to engage niche audiences. Unlike traditional social media,

Imagine you’re launching a new lead generation campaign for your business. You go to the Facebook Ads Testing Tool to test your lead form, but