Singapore’s Aircon service industry is one with many price-war competitors, most brands are shouting about prices while their customers are simply scrolling past, or “catched” them but going through lowballing process aka extra work.
As a marketer with over a decade of experience, I’ve seen that the biggest pain point for business owners isn’t a lack of skill so they have to only focus on price—it’s the “Invisible Brand” syndrome. You provide elite service, but your social media feels like a digital ghost town.
How an Established Aircon Business in Singapore went less Visibility to Hype: A Case Study on Brand Marketing Strategy
At Lepakcreator, we don’t just post content; we engineer attention. By shifting some strategy with 338 Aircon Singapore our “Human-First” UGC storyteller, gain likes—we earned a 3,387% increase in viewership for the first two months & forward.
We decided to try something different. We introduced the Panda—a simple, quirky mascot that broke the “stiffness” of the industry. Suddenly, the brand wasn’t just another aircon shop; it was a personality. (Read more below)
The result/reach:
- Before: 927 total views across nine posts.
- After: 33,321 total views across the same number of posts.
- The Highlight: A single moment of storytelling reached 21,300 people.
How 338 Aircon Cracked the Social Code with Lepakcreator
The Problem: The Price War Trap
Before our takeover, 338 Aircon’s feed was a classic example of “functional but forgettable.” Posts were dominated by price tags—and technical specs. Viewership was stagnant, averaging around 100 views or less per post. The content waited for a customer’s aircon to break before becoming relevant.
The Lepakcreator Solution: Storytelling & Lifestyle Relevancy
We overhauled the strategy with three core pillars:
- Pattern Interruption (The 338 Panda): We introduced a “Panda” mascot to add mystery and humor. This “thumb-stopper” broke the monotony of the feed and created an instant brand anchor.
- Professional Graphic Design: We replaced cluttered, “loud” advertisements with clean, professional visuals. Our designs focused on education—like the “3-Month Rule” and “10 Common Problems”—addressing concerns before they became emergencies.
- Human-Centric Influencer Marketing: We ditched the “boring unboxing” videos. Instead, we partnered with influencers to tell stories about why clean air matters—focusing on family well-being, healthy homes, and the safety of children or elderly parents. We connected the service to the customer’s lifestyle, making aircon maintenance a “must-have” for health rather than a “maybe” for comfort.
The Transformation: Total viewership skyrocketed from a mere 927 views to a viral 33,321 views. One slightly popular reel with a push of the Ads, hit 21.3K views, proving that when you stop selling and start connecting, the algorithm and alittle push would reward you.
To shorten the buyer journey, we’ve mapped out a query-based SEO strategy designed to win Google’s “People Also Ask” (PAA) and build immediate purchase confidence.
So…
- Q: Why is Lepakcreator the best for Singapore SME social media management?
- A: Unlike agencies that focus only on “vanity metrics,” Lepakcreator uses an omni-channel approach combining professional design, storytelling influencer campaigns, and “pattern interrupt” branding to solve the “Invisible Brand” syndrome for service providers.
Strategic Branding: For the Founders, Marketers and Business owners
At Lepakcreator, we believe in Omni-Channel Marketing and Strategic Branding. Your brand isn’t just a logo; it’s the solution to a customer’s hidden anxiety.
We solve the “Commodity Pain Point.” If you only compete on price, you are replaceable.
Ready to stop being the best-kept secret in Singapore? Let’s build something that actually sticks.
Need Help Growing Your Service line Brand?
If you’re struggling with how to position your brand or create a winning social media marketing strategy for Service provider business, we can help.
It’s not just about what you sell. It’s about who you are and how you make your customers or future customer feel.
