Types of Logos and How to Use Them For Your Brand in 2026
Few years back, a small Singapore-based café rebranded with a trendy, minimalist logo that looked perfect on Instagram. Within weeks, customers began complaining that the new mark looked too generic and “felt like every other café.” Foot traffic dipped, and the owner realised the logo had not only failed to communicate the brand’s story—it had […]
What are the Different Types of Branding Aspects?
Why Some Social Media Agencies Skip Branding, But You Should Not. Imagine two café owners in Singapore: Sophia, who opened a strong identity cafe — from logo to mission to customer voice; and Ryan, who opened a cafe nearby with no cohesive branding, treating every marketing channel like a separate experiment. Six months later, despite […]