Comprehensive Guide to RedNote (Xiaohongshu): Account Safety, Risks, and Best Practices

RedNote, also known as Xiaohongshu or Little Red Book, has grown rapidly as a social media platform that combines lifestyle content, e-commerce, and community sharing. Users flock to RedNote for product reviews, tips, and short-form videos. However, as with any social media platform, there are risks of account suspension, security concerns, and pitfalls from associating […]

5 Things Business Owners Should Avoid When Working With Influencers Under an Agency

Influencer marketing can be one of the most effective ways to grow brand awareness, build credibility, and reach new audiences. But success doesn’t only depend on choosing the right influencers—it also depends on how business owners manage the relationship with both the agency and the influencer. Unfortunately, many campaigns lose impact because business owners unintentionally […]

Social Media Strategy vs Planning vs Coordination: What Every Business Owner Needs to Know

Many businesses create social media posts without a clear direction. They may post consistently, but the results often feel random — low engagement, little brand growth, and wasted effort. The reason? They confuse strategy, planning, and coordination. To succeed in today’s digital landscape, you need to understand how these three layers work together in social […]

The Complete Guide to Marketing Amplification Channels in Singapore (2026)

As marketers and agencies, we know there are countless marketing amplification channels available for our clients—but rarely is the full picture ever shared. In practice, we carefully mix and match channels to suggest what fits best for each client’s goals, budget, USP, brand positioning, alignment, target audience, growth stage, and campaign timing. Yet, many business […]

How to Rank #1 in Singapore: SEO & Social Media Marketing for Local Businesses

Although our core expertise is in Social media, UGC content creation, and Branding, our founder’s background spans the entire omni-marketing spectrum — from offline campaigns to search engine optimisation (SEO). Why does this matter?Because in today’s digital landscape, marketing channels don’t work in isolation. Social media builds attention, but SEO captures intent. When you connect […]