Why Target Audience Demographic and Target Audience Persona Are Two Different Things — and How Lepakcreator Helps Brands Grow
Understanding your target audience is the foundational step in strategic branding, customer acquisition, and effective online marketing. Yet, two concepts that are often used interchangeably — target audience demographic and target audience persona — are not the same. Misunderstanding these can create fuzzy marketing strategies and wasted budget. At Lepakcreator, we help purposeful brands and […]
8 Reasons to Invest in Your Branding: A Guide for Website and Digital Marketing Strategy (Especially for Omni‑Channel Impact)
“We thought we just needed a website and a few ads. But people still didn’t remember us.” When Aaron launched his bespoke furniture business in Singapore, he focused on launching a decent website and posting ads. But weeks passed with unclear traction. That changed only when he invested in consistent branding across every touchpoint—from website […]