Evolution of Image Creation: How AI is Transforming Graphic Design and Marketing
The world of image creation has undergone a profound transformation in recent years, with AI playing a pivotal role in reshaping the way visuals are made. What was once a meticulous and skill-based process now leverages artificial intelligence to speed up workflows and open up creative possibilities. Let’s dive into how the traditional methods of […]
Understanding Persona: Creating a Clear Picture of Your Customer
In the world of marketing and business strategy, understanding your target audience is crucial. One effective tool for achieving this understanding is the creation of personas. Personas are fictional characters that represent your ideal customers, crafted through research and data analysis to embody the traits and characteristics of your actual audience. They help businesses humanize […]
How to Present Your Pitch to a Brand as a Content Creator
It can be intimidating to pitch yourself to other brands, especially if you’re just starting out. When you’re new, you might wonder, “How do I secure partnerships?” ”, “Am I good enough for the job?” Well, all you have to do is ask! What is the best way to ask? You can pitch through emails […]
Things to Know Before Starting a Business
Embarking on a business journey brimming with excitement and potential rewards necessitates meticulous preparation and research for assured success. Prior to launching your enterprise, delve into essential areas such as market analysis, competition assessment, financial planning, legal requirements, and customer demographics to chart a prosperous course. In Singapore, it’s important to thoroughly research and plan […]
Finding Your Target Audience: Key Questions
This article is specially catered to our Digital Marketing course students. If you find yourself struggling to identify your target audience, fear not, We’re here to assist you in navigating this crucial aspect of your business strategy. Here are some Key Questions to Finding Your Target Audiences: -Who is most likely to benefit from my […]
Uncovering your X-factor: Finding your Business’s Unique Selling Point
Finding Your Business’s Unique Selling Point: This article is specially catered to our Digital Marketing course students. So here’s an example of a simple homework spreadsheet for identifying Unique Selling Point in your business: Task Description Step 1: Define your target audience Identify your ideal customer and create a detailed description of their demographic, psychographic, […]
Which Do You Prefer: Entrepreneurship or Small Business Ownership?
Entrepreneurship and business ownership can be distinguished by your company’s legal status and your personality. Entrepreneurs and business owners are both professionals who run businesses. There are, however, a few key differences between the two terms. If you’re interested in owning a business or starting a company, knowing the differences between an entrepreneur can help […]