Uncovering your X-factor: Finding your Business’s Unique Selling Point
Finding Your Business’s Unique Selling Point: This article is specially catered to our Digital Marketing course students. So here’s an example of a simple homework spreadsheet for identifying Unique Selling Point in your business: Task Description Step 1: Define your target audience Identify your ideal customer and create a detailed description of their demographic, psychographic, […]
Which Do You Prefer: Entrepreneurship or Small Business Ownership?
Entrepreneurship and business ownership can be distinguished by your company’s legal status and your personality. Entrepreneurs and business owners are both professionals who run businesses. There are, however, a few key differences between the two terms. If you’re interested in owning a business or starting a company, knowing the differences between an entrepreneur can help […]