How to Communicate Design Inspiration Clearly to Creative Team
In the creative industry, clarity is everything. A common challenge designers face is receiving vague references — such as a website link or an image — without any explanation of what the client actually likes about it. While inspiration is helpful, general input without specifics can easily lead to misinterpretation. To the average viewer, a […]
Evolution of Image Creation: How AI is Transforming Graphic Design and Marketing
The world of image creation has undergone a profound transformation in recent years, with AI playing a pivotal role in reshaping the way visuals are made. What was once a meticulous and skill-based process now leverages artificial intelligence to speed up workflows and open up creative possibilities. Let’s dive into how the traditional methods of […]
Types of Logos and How to Use Them For Your Brand
When you think about a logo, what comes to your mind? Perhaps it’s a visual element positioned next to or above a brand name, creating a combination mark logo. This type of logo is the embodiment of how a logo is visually defined and happens to be the most commonly seen. Why is that? Simply […]
RGB vs CMYK: Understanding the Differences
When the term CMYK is mentioned, most individuals associate it with print, while RGB is commonly linked to Digital applications that are on-screen. However, do you truly understand the underlying mechanisms of each color mode? When comparing RGB and CMYK, what sets them apart? It’s crucial to note that these color modes are optimal for […]
The Best File Formats for CMYK & RGB Modes
Once you’ve grasped the fundamentals of CMYK and RGB, you likely understand their purposes. Now, let’s explore the ideal file formats for each color mode, providing you with a handy reference. The Best File Formats for CMYK Modes: A variety of file formats can be used with the CMYK color mode. Check with your printer […]
How to Create a Text Hierarchy and Visual Elements to Tell One Story
It’s a way of grouping items in such a way that they appear as if they’re “above,” “below,” or “at the same level.” Creating something beautiful isn’t the only goal of design. It’s about making something useful. Putting something together that the user can easily consume and understand. Hierarchy plays a huge role in that. […]
Understanding Colour: Choosing the Right Colour Palette for your Design
The world is filled with colour. It is common for our minds to engage with different colours on a regular basis, and to associate them with various things. Colour alone accounts for up to 90 percent of image judgments about products. While we are so familiar with colours, there is a wide range of uncertainty […]