Case Study: the 3,387% Visibility Leap for an Aircon Brand in Singapore
Singapore’s Aircon service industry is one with many price-war competitors, most brands are shouting about prices while their customers are simply scrolling past, or “catched” them but going through lowballing process aka extra work. As a marketer with over a decade of experience, I’ve seen that the biggest pain point for business owners isn’t a […]
Understanding TikTok’s Tiered Distribution: How Thoughtful Creators Can Unlock More Views
In Singapore, some small business owners and creators often notice that their TikTok videos tend to stagnate around 200-300 views, even with over 10,000+ followers. Common Questions asked online: One possible explanation is that TikTok seems to use a kind of tiered content distribution system, though the exact mechanics are not publicly confirmed and may […]
What’s the Difference between UGC video and Professional Video
Generally, “UGC video” and “professional video” refer to two different types of video content, which differ primarily in terms of production quality, purpose, and intended audience. The key differences are as follows: UGC videos tend to be more informal and made by non-professionals for personal sharing, whereas professional videos are carefully crafted by experts. 👉🏻 […]
What Is the Most Effective Way to Become More Famous on TikTok? (With Branding & Strategy That Works)
“I thought posting a few fun videos would make my business famous on TikTok.” That’s what Sarah, a small café owner in Singapore, told us after struggling to grow her account. She was posting once a week—fun clips of latte art—but her follower count barely moved. After she began integrating her café’s story, brand personality, […]