How a New F&B Brand Went From Empty to Hype: A Case Study on F&B Marketing Strategy
Are you an F&B business owner wondering why your restaurant isn’t seeing the footfall you expected? Many restaurants think great food and beautiful decor are enough. But today, your success heavily depends on your F&B marketing strategy and how you build your brand awareness online. In this case study, we share how a new F&B […]
How to Get More Subscribers on Telegram Channel & Groups Without Ads (2025 Guide) – Tried & Tested Approach
“It’s so hard to grow a Telegram channel… I’ve tried everything but no one joins!” If this sounds like you, this post is created just for you. We don’t call ourselves “experts,” but we are practitioners who have built and grown Telegram channels organically — no shortcuts, no fake followers, no bots. We’ve seen channels […]
20 Industries That Can Benefit from Facebook Scraping (And Who to Target)
In the ever-evolving world of social media marketing, Facebook scraping tools have become a valuable weapon for businesses to generate leads, monitor competitors, and stay relevant in community discussions. Whether you’re a tuition centre owner or a home baker, if your audience is on Facebook, you need to know how to listen, watch, and respond […]
Why your Social Media Giveaway Contest Didn’t Work — And How to Fix It
Running a giveaway can seem like an easy win: boost visibility, gain followers, and reward potential customers. But sometimes, a giveaway falls flat — minimal engagement, no new followers, and zero meaningful leads. When that happens, it’s not just disappointing — it’s a sign that something needs to change. Here’s a breakdown of why a […]
What to Do When Facebook Ad Leads Go Silent After First Message
It happens often: the Ad does its job, a lead comes in, you warmly introduce your brand or offer—and then, crickets. Here’s what to do to bring them back (without sounding desperate): “Hey [Name], not sure if this is still on your mind, but here’s a quick tip to help you with [problem they mentioned].” […]
First-hand vs Third-party Online Advertising Platforms & Cost Guide for Effective Marketing in Singapore
When it comes to advertising, businesses in Singapore have a variety of platforms to choose from. Two of the most common categories are first-hand advertising platforms and third-party PR/media advertising platforms. Understanding the difference between the two and how each can help your brand is crucial in crafting a successful advertising strategy. First-hand Advertising Platforms […]
Benefits of First-hand Online Advertising Platforms
First-hand advertising platforms, also known as direct or owned media platforms, offer a range of advantages for businesses looking to promote their products or services. These platforms allow businesses to have complete control over their campaigns, targeting, budget, and results. Here are the key benefits: 1. Full Control Over Campaigns 2. Precise Audience Targeting 3. […]
Struggling on Social Media? Here’s How to Reach Your Goals Faster!
Being online or having Social media isn’t just about posting randomly and hoping for the best—it’s about having a clear goal and strategy. Whether you’re aiming to grow your followers, boost sales, or build a loyal community, your content should align with your objectives. But with so many platforms and trends, it’s easy to feel […]
How to Get the Music Tab on Your TikTok Profile (Even If You’re Not a Professional Artist)
TikTok has become a powerful platform for musicians, helping artists of all levels gain exposure. If you’ve ever noticed some profiles with a “Music” tab, you might be wondering how to get one for yourself. The good news? You don’t have to be a professional artist to get it! In this guide, we’ll walk you […]
Understanding Social Media Bans: What They Are and Where They Happen
Social media platforms have become essential for personal branding, business promotion, and global connection. However, with the rapid expansion of these platforms, users are increasingly exposed to bans and restrictions for various reasons. Whether it’s to enforce community guidelines or limit disruptive behavior, bans can take different forms. In this article, we’ll dive into the […]