Lepak Creator – Singapore Creative UGC Content Agency

Tag: website

  • What is the Difference between Responsive Website and Normal Website?

    What is the Difference between Responsive Website and Normal Website?

    This article is specially catered to our Digital Marketing course students. 

    Responsive websites differ from normal (or non-responsive) websites in how they adapt to different screen sizes and devices. Below are a few key differences between the two:

    Responsive Websites:

    1.Adaptability to Screen Sizes: A responsive website adjusts its layout and content dynamically based on the user’s device screen size. It provides an optimal viewing experience on various devices, such as desktops, laptops, tablets, and smartphones.

    2.Fluid Grids and Relative Units: Responsive design uses fluid grids and relative units (percentages) for layout elements, allowing them to scale proportionally. This ensures that the content flows smoothly and maintains its proportions across different screens.

    3.Flexible Images and Media: Images and multimedia elements are resized and scaled to fit different screen sizes while preserving their aspect ratios. This prevents images from appearing too small or too large on different devices.

    4.Media Queries: CSS3 media queries are used to apply specific styles and adjustments based on the device’s characteristics, such as screen width, orientation, and resolution. This allows for tailored styling for different devices.

    5.Optimal User Experience: Responsive websites offer a seamless and user-friendly experience, eliminating the need for excessive zooming or scrolling. Users can access content without frustration, regardless of their device.

    Normal (Non-Responsive) Websites:

    1.Fixed Layout: A normal website has a fixed layout designed for a specific screen size, often optimized for desktop or laptop screens. It doesn’t adjust or adapt to different screen sizes, leading to usability issues on smaller devices.

    2.Fixed Pixel-Based Units: Layout elements are often defined using fixed pixel-based units. This can result in elements not fitting properly on smaller screens, causing content to be cut off or requiring users to scroll extensively.

    3.Limited Mobile-Friendly Experience: Normal websites may not provide a satisfying experience on mobile devices. Text may be too small to read, images may be too large, and navigation might be challenging.

    4.Inconsistent User Experience: Users accessing a normal website on different devices may encounter difficulties in navigation, readability, and interaction. This can negatively impact user engagement.

    5.May Require Pinching and Zooming: Users might need to pinch and zoom to view content, which can be frustrating and detract from the overall browsing experience.

    A responsive website adapts to a variety of screen sizes and devices, whereas a normal website has a fixed layout and may not perform optimally on smaller screens. In light of the prevalence of mobile devices, responsive design has become a standard practice in order to ensure that websites are compatible with a wide range of users and devices.

  • 8 Reasons to Invest In Your Website And Digital Marketing Strategy

    8 Reasons to Invest In Your Website And Digital Marketing Strategy

    Modern marketing and business practices have undergone a seismic shift as a result of this global pandemic. In today’s world, businesses rely heavily on robust websites to conduct their day-to-day operations and stay afloat like never before. 

    At a glance, companies should demonstrate professionalism, trust, and relevance to their customers. Websites that provide people with relevant information also motivate them to act on the call-to-action (CTA). A company’s website is often the first point of contact with a potential customer. Getting your first impression right is important – you only get one chance. The following eight reasons will help you determine whether or not your website is worth investing in. 

    The quick answer?: Do you need a great website?

    You may be wondering: do I really need a website for my business if you’ve gotten this far without one? If my business is already successful without one, what’s the point?

    Like the Internet itself, a website offers a wide variety of benefits for small to medium businesses, and most of these benefits increase in value exponentially each year. Feeling unsure? Even a simple website can have eight major benefits for your small business. Let us start by telling why you need to invest in your website:

    1. Your website is the perfect place to showcase your industry authority

    Keeping up to date with trends and technology is important, but you must also stay relevant and authoritative in your market. A website is a great place to display your authority. You can earn the trust of potential customers, show your long-term value to existing clients, and become a valuable resource for stakeholders if you do it well.

    2. Your Customers Expect You to Have a Website

    We are increasingly intertwined with technology as time goes on. Wearable devices such as watches, phones, tablets, and laptops. Consumers today are more informed than past generations thanks to all these electronic devices, which are everywhere.

    3. You can serve your customers better with your website

    Can you serve your customers well without a website? Of course. 

    Would it be possible to provide them with better service if you kept the great service and added an online hub for all their needs and questions? Yes, definitely!

    Your blog can serve as a comprehensive FAQ resource for your customers, answering their online searches in-depth and transparently. 

    4. Your Competitors Have Websites

    There is nothing complicated about this. As a business owner, you know people search online before making purchases, and you compete for the attention of the market. Due to the fact that you are not visible, you are losing business to your competitors who have websites.

    5. Websites Help Attract New Local Leads

    A website, coupled with some basic SEO planning and implementation, is a powerful way to attract local leads. Bringing in a new sale is important, but ensuring your customer has a great experience once they’re inside your store is more important still.

    6. Websites Help Your Small Business Reach New Audiences

    Your website can not only help your business grow by earning the trust of local communities but can also help you reach new cities and customers.

    Not sure how to do that?

    Your website’s content must feature products worth sharing and discussing as the first step.

    7. User-Experience is Important and it’s not just based on your Service

    Essentially, user experience (UX) refers to how a user interacts with a website. When designing a website, it is imperative to keep the user experience in mind. From the design to the content to the user’s journey from point A to point B, every aspect of your website contributes to the user experience. Good user experiences lead to loyal customers and higher conversion rates.

    8. The Power of Information & Testimonials

    Customer testimonials are one form of information. It gives visitors a non-biased view of the services/products you are offering when you display testimonials and customer reviews on your website. When user is uncertain about a decision, testimonials are a great way to help them.

    Furthermore, it provides you with valuable insights into how to improve your product and service offerings.

    Our web packages range from the simplest to the most complex websites.

    We believe in transparency with our clients and only charge what you need. If you want a house, we are not going to charge you for the time to design a hotel. We offer web design packages for businesses of all sizes and serve as a budget guide.