Online Advertising & Strategies: The Pros, Cons and How to do it?
In today’s world, online advertising is a way to convey targeted marketing messages using the web. Through this approach, marketers can educate, inform, persuade, and remind their target audience about their products and services. For this reason, marketers must determine their objectives, identify their consumers, and choose the right channels. Paid social media ads and […]
5 Essential Steps in the Content Creation Process
In the fast-paced world of digital marketing and online engagement, businesses need to be strategic and deliberate in their content creation efforts. Creating content that resonates with your target audience, builds brand authority, and converts readers into customers is a multifaceted process. To help you streamline this process. 5 Essential Steps in the Content Creation […]
Things to Know Before Starting a Business
Embarking on a business journey brimming with excitement and potential rewards necessitates meticulous preparation and research for assured success. Prior to launching your enterprise, delve into essential areas such as market analysis, competition assessment, financial planning, legal requirements, and customer demographics to chart a prosperous course. In Singapore, it’s important to thoroughly research and plan […]
What is Influencer Marketing and How to Use It?
One strategy that has gained prominence in modern marketing is Influencer Marketing. Increasingly, brands are using influencers to reach their target audiences through Social media and Digital influence. Find out how influencer marketing can benefit your brand, whether you’re a seasoned marketer or new to the concept. The Benefits of Influencer Marketing: Influencer marketing boosts […]
Types of Logos and How to Use Them For Your Brand
When you think about a logo, what comes to your mind? Perhaps it’s a visual element positioned next to or above a brand name, creating a combination mark logo. This type of logo is the embodiment of how a logo is visually defined and happens to be the most commonly seen. Why is that? Simply […]
How Much Does It Cost to Design a NameCard in Singapore?
We are living in an era where everything and everyone is going digital. It’s safe to say that the digital space cannot completely replace the good old business card being one thing the digital space simply can’t do. You want to make a good first impression, so invest in a custom business card design so […]
During a Phone call, How to Sell your Service Effectively?
When you’ve achieved awareness through digital marketing, what’s next? The next step is to implement a call to action (CTA), which can be implemented through social media DMs, emails, online bookings, walk-ins to your shop, or phone calls. A comprehensive guide will help you convert your online audience into sales if you opt for phone […]
Finding Your Target Audience: Key Questions
This article is specially catered to our Digital Marketing course students. If you find yourself struggling to identify your target audience, fear not, We’re here to assist you in navigating this crucial aspect of your business strategy. Here are some Key Questions to Finding Your Target Audiences: -Who is most likely to benefit from my […]
Your Target Audience: Understanding and Finding It
Understanding and Finding Your Target Audiences: This article is specially catered to our Digital Marketing course students. So here’s an example of a simple homework spreadsheet for identifying your target audience in your business: Demographic Description Importance to business Examples of Marketing Strategies Age What is the age range of your target audience? High/Medium/Low Social […]
Uncovering your X-factor: Finding your Business’s Unique Selling Point
Finding Your Business’s Unique Selling Point: This article is specially catered to our Digital Marketing course students. So here’s an example of a simple homework spreadsheet for identifying Unique Selling Point in your business: Task Description Step 1: Define your target audience Identify your ideal customer and create a detailed description of their demographic, psychographic, […]