What Is Content Direction & Content Angle — and How Influencers Can Master It for Brand Collaborations
So you’ve landed a brand deal — congrats! But now you’re staring at a content brief, wondering how to make it feel “you” while keeping the brand happy. That’s where content direction and content angle come into play. Mastering these two elements helps you create content that feels natural, gets results, and keeps brands coming […]
Understanding Social Media Bans: What They Are and Where They Happen
Social media platforms have become essential for personal branding, business promotion, and global connection. However, with the rapid expansion of these platforms, users are increasingly exposed to bans and restrictions for various reasons. Whether it’s to enforce community guidelines or limit disruptive behavior, bans can take different forms. In this article, we’ll dive into the […]
How to Present Your Pitch or Collaboration Idea as a Content Creator or Personal Brand
Whether you’re a rising creator, a thought leader building a personal brand, or an influencer starting the first real flavour of your career — pitching yourself to brands isn’t intuitive. It’s less about luck and more about structure, clarity, and strategic positioning. As someone with over a decade of experience building marketing strategies for creators, […]
Instagram Influencer Marketing: Your Comprehensive Guide
In today’s digital landscape, influencer marketing has emerged as a highly potent sales strategy, owing to the sheer abundance of influencers and the trust they cultivate with their dedicated followers. However, mastering this approach can pose significant challenges. Not all influencers are cut from the same cloth, so discerning which ones align most effectively with […]