It can be intimidating to pitch yourself to other brands, especially if you’re just starting out. When you’re new, you might wonder, “How do I secure partnerships?” ”, “Am I good enough for the job?” Well, all you have to do is ask!
What is the best way to ask? You can pitch through emails and even decks! It is common for brands to approach creators with larger profiles for partnerships, but partnerships can also happen the other way around.
What constitutes a brand pitch?
A brand pitch serves the purpose of persuading a brand to collaborate with you. It should encompass:
- A concise self-introduction, along with audience statistics from your profile.
- Expressing your admiration for their brand or product.
- Presenting a media kit that includes your proposed rates.
- Highlighting your previous partnerships and relevant experience.
How to approach brand pitching as a content creator:
These pitches aim to communicate your value proposition and why you’re the ideal influencer or content creator for the task. This is rather than emphasizing your eagerness for the job. It’s essential to keep the pitch concise—around 2 to 3 paragraphs—as a summary of your ability to achieve various campaign objectives, whether it’s building awareness or driving conversions.
Although 2 to 3 paragraphs may seem brief, a well-structured pitch can maximize your word limit:
- Craft a compelling hook.
- Present yourself.
- Explain your affinity for the brand or product.
- Attach your media kits and provide your pricing.
- Include a clear call-to-action (CTA).
#1: Crafting a Captivating Opener
When sending your email proposal for a campaign, keep in mind that the recipient is likely inundated with numerous other applications. To ensure yours shines amidst the competition, it should be concise, to the point, and memorable.
Incorporate the advantages of the brand into your opener, and consider using emojis or a friendly greeting to capture their attention.
The objective here is to persuade the reader to delve into the entirety of your pitch.
#2: Presenting Yourself
Keep this section as brief as possible! The most efficient approach is to guide them to your profile by promptly including links. Emphasize and exhibit your unique personal brand by concentrating on the information that truly sets you apart from the rest.
#3: Expressing Your Affection for the Brand/Product
Brands are drawn to influencers or content creator who have not only used their products but genuinely adore them. Collaborating with a brand you love adds authenticity to the partnership and makes content creation a seamless process.
While composing your pitch, utilize these prompts to kickstart your thoughts:
- What sets their product or service apart in your eyes?
- Has the brand undertaken any initiatives that deeply resonate with you?
- Do the brand’s values and mission align with your own?
Demonstrate that there’s a purpose behind your outreach and that you’ve conducted your research. Provide a brief overview of your proposed collaboration approach within a sentence or two.
Pro-Tip: Emphasizing shared values increases the likelihood of brands seeing you as an ideal fit.
#4: Incorporate a Media Kit and Provide Pricing Information
When presenting your proposals to brands, a Media Kit serves as a valuable tool to showcase your work. Think of it as your CV or portfolio. Key details to include:
- Your bio and contact details.
- Demographics of your audience, including age, location, gender, and interests.
- Past collaborations and testimonials (optional but well-received).
- An overview of your pricing structure.
Including your rates enables brands to quickly assess whether their budget aligns with the potential partnership.
#5: Conclude with a Call-to-Action (CTA)
While you might feel that your pitch is complete at this point, it’s crucial to consider what action you want your viewers/readers to take after reviewing your proposal. Make sure to provide clear instructions on how to reach you in the future, especially if there’s an intention to continue the discussion.
Lastly, always proofread your pitch to eliminate any spelling mistakes, as they can create a negative impression.