First-hand vs Third-party Online Advertising Platforms & Cost Guide for Effective Marketing in Singapore
When it comes to advertising, businesses in Singapore have a variety of platforms to choose from. Two of the most common categories are first-hand advertising platforms and third-party PR/media advertising platforms. Understanding the difference between the two and how each can help your brand is crucial in crafting a successful advertising strategy. First-hand Advertising Platforms […]
How to Get the Music Tab on Your TikTok Profile (Even If You’re Not a Professional Artist)
TikTok has become a powerful platform for musicians, helping artists of all levels gain exposure. If you’ve ever noticed some profiles with a “Music” tab, you might be wondering how to get one for yourself. The good news? You don’t have to be a professional artist to get it! In this guide, we’ll walk you […]
Understanding Social Media Bans: What They Are and Where They Happen
Social media platforms have become essential for personal branding, business promotion, and global connection. However, with the rapid expansion of these platforms, users are increasingly exposed to bans and restrictions for various reasons. Whether it’s to enforce community guidelines or limit disruptive behavior, bans can take different forms. In this article, we’ll dive into the […]
Singapore’s Top Food Bloggers Are Waiting to Discover Your Restaurant!
If you’re running a restaurant or food brand in Singapore, chances are you’ve thought about getting food bloggers and influencers to spread the word about your delicious creations. But let’s face it—figuring out who to contact and how to approach them can feel like a full-time job. That’s where Lepak Creator comes in. We’re here […]
How to Present Your Pitch to a Brand as a Content Creator
It can be intimidating to pitch yourself to other brands, especially if you’re just starting out. When you’re new, you might wonder, “How do I secure partnerships?” ”, “Am I good enough for the job?” Well, all you have to do is ask! What is the best way to ask? You can pitch through emails […]
Instagram Influencer Marketing: Your Comprehensive Guide
In today’s digital landscape, influencer marketing has emerged as a highly potent sales strategy, owing to the sheer abundance of influencers and the trust they cultivate with their dedicated followers. However, mastering this approach can pose significant challenges. Not all influencers are cut from the same cloth, so discerning which ones align most effectively with […]
What Is Influencer Marketing and How to Use It Cohesively With Branding (And Why It Works Better)
A Short Story: When Influencer Marketing “Worked”… but Didn’t Last A local lifestyle brand in Singapore once ran an influencer campaign that went viral overnight. Likes spiked, comments flooded in, and traffic surged. But two weeks later, sales dropped back to normal. Customers remembered the influencer—but not the brand. The campaign wasn’t a failure in […]
How to Rank on Social Media App 小红书 in Singapore
Xiaohongshu 小红书, also called Rednote in Chinese, is a social media platform and search engine that has been gaining widespread popularity not only in China but also worldwide. This unique platform seamlessly combines social media and e-commerce functionalities, making it an appealing avenue for connecting Chinese consumers with brands in the Chinese market. Search engine […]
12 Best Marketing Tips for Small Businesses (That Work Even If You’re Not a Big Brand)
“When we opened our doors, we thought just being good at what we did was enough.” That was Rachel’s mindset when she started her artisanal bakery in Singapore. But after six months of low foot traffic and even lower online engagement, she realised something important: a business doesn’t automatically create a brand just by existing. […]