Do Content Watermarks Affect Social Media Algorithms? How to Protect Your Content Without Losing Reach
If you create content online, you probably know the value of watermarks—a small logo, name, or text added to your photos or videos. It helps protect your work, but if you’re posting on Instagram, you might wonder: can watermarks affect the algorithm? The answer is: sometimes, yes—but it depends on how you do it. How […]
5 Things Business Owners Should Avoid When Working With Influencers Under an Agency
Influencer marketing can be one of the most effective ways to grow brand awareness, build credibility, and reach new audiences. But success doesn’t only depend on choosing the right influencers—it also depends on how business owners manage the relationship with both the agency and the influencer. Unfortunately, many campaigns lose impact because business owners unintentionally […]
The Complete Guide to Marketing Amplification Channels in Singapore (2026)
As marketers and agencies, we know there are countless marketing amplification channels available for our clients—but rarely is the full picture ever shared. In practice, we carefully mix and match channels to suggest what fits best for each client’s goals, budget, USP, brand positioning, alignment, target audience, growth stage, and campaign timing. Yet, many business […]
Influencer Reach: Why We Cannot Predict Social Media Outcomes and How Strategy Creates Value
In influencer marketing, clients often expect certain reach numbers from creators. Sometimes, a smaller content creator achieves higher reach than a larger one, and vice versa. This can be confusing. The reality is simple: reach on social media is largely unpredictable — not controlled by the agency, the influencer, or even the platform itself. 1. […]
Internet Celebrity in Singapore: Understanding the Difference Between Content Creators, Influencers, KOCs, and KOLs
The rise of internet celebrities in Singapore has changed the way brands market their products and services. Social media platforms like Instagram, TikTok, Lemon8, Rednote and YouTube have given birth to a new wave of online personalities. But do you really need an internet celebrity to promote your brand? Or should you work with smaller […]
The Secret Power of Emotional Triggers in Marketing (And How to Use Them Without Being Pushy)
Ever seen an Ad that made you pause and think, “That’s exactly how I feel right now”?That’s no accident — it’s the magic of emotional triggers at work. In a world where we’re bombarded with facts, features, and technical specs, emotion still wins. Why? Because while logic makes us think, emotion makes us act. What […]
How to Get the Music Tab on Your TikTok Profile (Even If You’re Not a Professional Artist)
TikTok has become a powerful platform for musicians, helping artists of all levels gain exposure. If you’ve ever noticed some profiles with a “Music” tab, you might be wondering how to get one for yourself. The good news? You don’t have to be a professional artist to get it! In this guide, we’ll walk you […]
Understanding Social Media Bans: What They Are and Where They Happen
Social media platforms have become essential for personal branding, business promotion, and global connection. However, with the rapid expansion of these platforms, users are increasingly exposed to bans and restrictions for various reasons. Whether it’s to enforce community guidelines or limit disruptive behavior, bans can take different forms. In this article, we’ll dive into the […]
What’s the Difference between UGC video and Professional Video
Generally, “UGC video” and “professional video” refer to two different types of video content, which differ primarily in terms of production quality, purpose, and intended audience. The key differences are as follows: UGC videos tend to be more informal and made by non-professionals for personal sharing, whereas professional videos are carefully crafted by experts. 👉🏻 […]
Stay Ahead of the Game: Why Leveraging Trends & Virality Is Key to Marketing Success — But Only When Your Branding Comes First
Every marketer remembers their first “viral moment.” For Sarah, a boutique skincare entrepreneur in Singapore, it was a TikTok video that unexpectedly hit 500,000 views overnight. Her product flew off shelves the next week — but only briefly. Her social feeds fell silent again within days, and soon she found herself wondering: Why did that […]