Stay Ahead of the Game: Why Leveraging Trends & Virality Is Key to Marketing Success — But Only When Your Branding Comes First
Every marketer remembers their first “viral moment.” For Sarah, a boutique skincare entrepreneur in Singapore, it was a TikTok video that unexpectedly hit 500,000 views overnight. Her product flew off shelves the next week — but only briefly. Her social feeds fell silent again within days, and soon she found herself wondering: Why did that […]
What Is the Most Effective Way to Become More Famous on TikTok? (With Branding & Strategy That Works)
“I thought posting a few fun videos would make my business famous on TikTok.” That’s what Sarah, a small café owner in Singapore, told us after struggling to grow her account. She was posting once a week—fun clips of latte art—but her follower count barely moved. After she began integrating her café’s story, brand personality, […]