Why Focusing Only on Sales in Marketing Can Lead You Astray

Many businesses pour their time, energy, and budget into marketing campaigns that aim solely to drive immediate sales. While it’s tempting to measure success purely by revenue, this approach often backfires. Chasing sales without understanding your customers can lead to wasted resources and missed opportunities. The Pitfall of Sales-Only Marketing When marketing is narrowly focused […]

Doing Influencer Marketing? Do You Really Know What You’re Doing or Just Following the Trend?

Here’s What Nobody Tells You About Influencer Marketing. Influencer marketing has exploded in popularity. From TikTok to Instagram, it seems every brand is jumping on the bandwagon. But ask yourself honestly: are you truly strategically doing influencer marketing, or just following the trend because everyone else is? Many businesses get disappointed after trying influencer marketing. […]

20 Industries That Can Benefit from Facebook Scraping (And Who to Target)

In the ever-evolving world of social media marketing, Facebook scraping tools have become a valuable weapon for businesses to generate leads, monitor competitors, and stay relevant in community discussions. Whether you’re a tuition centre owner or a home baker, if your audience is on Facebook, you need to know how to listen, watch, and respond […]