Comprehensive Guide to RedNote (Xiaohongshu): Account Safety, Risks, and Best Practices
RedNote, also known as Xiaohongshu or Little Red Book, has grown rapidly as a social media platform that combines lifestyle content, e-commerce, and community sharing. Users flock to RedNote for product reviews, tips, and short-form videos. However, as with any social media platform, there are risks of account suspension, security concerns, and pitfalls from associating […]
Is It Good to Be Active on Social Media? Why Consistency is the Secret to Growth in 2026
Ever wonder why some people seem to “blow up” on social media while others stay invisible, even though their content is just as good—or sometimes even better? The truth is, success on social media isn’t only about talent, aesthetics, or luck. It’s about showing up consistently. Think of social media like a crowded networking event. […]
5 Things Business Owners Should Avoid When Working With Influencers Under an Agency
Influencer marketing can be one of the most effective ways to grow brand awareness, build credibility, and reach new audiences. But success doesn’t only depend on choosing the right influencers—it also depends on how business owners manage the relationship with both the agency and the influencer. Unfortunately, many campaigns lose impact because business owners unintentionally […]
Influencer Reach: Why We Cannot Predict Social Media Outcomes and How Strategy Creates Value
In influencer marketing, clients often expect certain reach numbers from creators. Sometimes, a smaller content creator achieves higher reach than a larger one, and vice versa. This can be confusing. The reality is simple: reach on social media is largely unpredictable — not controlled by the agency, the influencer, or even the platform itself. 1. […]
The Secret Power of Emotional Triggers in Marketing (And How to Use Them Without Being Pushy)
Ever seen an Ad that made you pause and think, “That’s exactly how I feel right now”?That’s no accident — it’s the magic of emotional triggers at work. In a world where we’re bombarded with facts, features, and technical specs, emotion still wins. Why? Because while logic makes us think, emotion makes us act. What […]
Understanding Social Media Bans: What They Are and Where They Happen
Social media platforms have become essential for personal branding, business promotion, and global connection. However, with the rapid expansion of these platforms, users are increasingly exposed to bans and restrictions for various reasons. Whether it’s to enforce community guidelines or limit disruptive behavior, bans can take different forms. In this article, we’ll dive into the […]
Ultimate Guide: How to Sell on RedNote AKA XiaoHongShu in Singapore
What is RedNote / XiaoHongShu? RedNote / XiaoHongShu (小红书), also known as “Little Red Book” or RedNote is a rapidly growing social commerce platform that blends social media with e-commerce. Often referred to as “China’s Instagram,” it allows users to share lifestyle experiences, product reviews, and shopping tips through photos, videos, and live streams. With […]
How to Rank on Social Media App 小红书 in Singapore
Xiaohongshu 小红书, also known as the Little Red Book in Chinese, is a social media platform and search engine that has been gaining widespread popularity not only in China but also worldwide. This unique platform seamlessly combines social media and e-commerce functionalities, making it an appealing avenue for connecting Chinese consumers with brands in the […]