What are the Different Types of Branding Aspects?
Branding encompasses many aspects and types that contribute to a brand’s identity and perception. Understanding Brand aspects and planning is vital for businesses as it enables differentiation, targeted marketing, consistency, customer trust, employee alignment, strategic decision-making, and long-term success. It shapes the brand identity, resonates with customers, and drives business growth in a competitive and […]
During a Phone call, How to Sell your Service Effectively?
When you’ve achieved awareness through digital marketing, what’s next? The next step is to implement a call to action (CTA), which can be implemented through social media DMs, emails, online bookings, walk-ins to your shop, or phone calls. A comprehensive guide will help you convert your online audience into sales if you opt for phone […]
Finding Your Target Audience: Key Questions
This article is specially catered to our Digital Marketing course students. If you find yourself struggling to identify your target audience, fear not, We’re here to assist you in navigating this crucial aspect of your business strategy. Here are some Key Questions to Finding Your Target Audiences: -Who is most likely to benefit from my […]
Your Target Audience: Understanding and Finding It
Understanding and Finding Your Target Audiences: This article is specially catered to our Digital Marketing course students. So here’s an example of a simple homework spreadsheet for identifying your target audience in your business: Demographic Description Importance to business Examples of Marketing Strategies Age What is the age range of your target audience? High/Medium/Low Social […]
Boost your organic Google Search Rankings with these 20 strategies
Ranking high in Google’s organic search listings for important keywords can be extremely valuable for driving traffic to your website. Google’s search engine algorithm is constantly being modified, but here are some fundamental strategies to help you improve your organic search engine rankings. 1. Define a Keyword List In most cases, it is unreasonable to […]
From SEO to Social Media: FREE Tools to Boost Your Online Presence
For businesses to thrive in today’s digital age, a strong online presence is essential. In spite of this, maintaining a website can be challenging, especially for small businesses with few resources. Fortunately, there are several free digital marketing tools available that streamline digital marketing management. From search engine optimization to social media management, these tools […]
Which Do You Prefer: Entrepreneurship or Small Business Ownership?
Entrepreneurship and business ownership can be distinguished by your company’s legal status and your personality. Entrepreneurs and business owners are both professionals who run businesses. There are, however, a few key differences between the two terms. If you’re interested in owning a business or starting a company, knowing the differences between an entrepreneur can help […]