If you’re running a restaurant or food brand in Singapore, chances are you’ve thought about getting food bloggers and influencers to spread the word about your delicious creations. But let’s face it—figuring out who to contact and how to approach them can feel like a full-time job. That’s where Lepak Creator comes in.
We’re here to connect you with the right food bloggers and influencers to create buzz around your brand without you breaking a sweat.
Why Food Bloggers?
Food bloggers are game changers. Their ability to showcase your dishes to an engaged audience can give your restaurant the edge it needs in a crowded market. Whether it’s a beautifully shot Instagram post or an honest review on a popular blog, food bloggers can drive the kind of attention that turns curious foodies into loyal customers.
But the truth is, not all food bloggers are created equal. Some are a better fit for your brand than others, and that’s where knowing who to work with makes all the difference.
Work with us >> Lepak Creator
We’re your one-stop solution for connecting with Singapore’s most relevant food bloggers and influencers. With access to over 800++ nano, micro influencers, food bloggers and content creators, we’ll help you reach the audience that matters to your restaurant.
Here’s what makes us special:
A Network That Delivers Results: From niche food bloggers to multi-niche influencers, we’ve built strong relationships with the right people to ensure your marketing budget goes further.
Beyond Bloggers: Get your brand noticed not just by influencers but also by seo-optimised article media outlets like Lobangsiah.sg, and others, offering impactful coverage without the hefty price tag associated with celebrity media.
Stress-Free Marketing: Let us handle the details so you can focus on what you do best—serving great food.
What’s the Cost of Working with Food Bloggers?
Here’s the deal—working with food bloggers doesn’t have to cost a fortune.
Start Small: Some bloggers are happy to collaborate for free, especially if you’re offering something unique (like an exclusive menu or creative food vouchers).
Plan to Grow: For those ready to take things up a notch, expect to invest between $500 and $5,000 to collaborate with reputable online content creators who have established a strong presence in the market and are easily discoverable through Google searches. Think of it as a way to not just market your brand, but to build credibility and long-term visibility.
Remember, marketing is an investment, not an expense. A strong online presence is what separates the busiest restaurants from the ones struggling to get noticed.
How to Stand Out to Food Bloggers
Here’s a pro tip: food bloggers are looking for stories, experiences, vibes, not just meals. Give them something to talk about! Whether it’s a quirky theme, an inspiring backstory, or a dish that’s as Instagram-worthy as it is tasty, your creativity can make all the difference.
Not sure where to start? That’s okay—Lepak Creator is here to help you craft a pitch that gets food bloggers excited about your brand.
Why Wait? Get Started Today!
Singapore’s F&B scene is fast-paced, with hundreds of new restaurants opening every month. Don’t let your brand get lost in the crowd. Partner with Lepak Creator to create authentic connections with food bloggers who can amplify your restaurant’s story.
Ready to take the next step? Reach out for a free consultation tailored to your brand’s needs. Let’s turn your restaurant into the hottest online sensation in Singapore!
In the world of marketing and business strategy, understanding your target audience is crucial. One effective tool for achieving this understanding is the creation of personas. Personas are fictional characters that represent your ideal customers, crafted through research and data analysis to embody the traits and characteristics of your actual audience. They help businesses humanize their customer base, allowing for more targeted and personalized marketing strategies.
What is a Persona?
A persona is a detailed profile of a hypothetical individual who represents a segment of your target audience. It goes beyond simple demographics to include psychographics, behaviors, motivations, and goals. By defining personas, businesses gain insights into what drives their customers’ decisions, how they behave online and offline, and what challenges they face.
Creating a Persona
To create an effective persona, businesses typically gather data from various sources such as surveys, interviews, and market research. This data helps identify common traits and patterns among your customers. Key elements of a persona include:
Demographics: Age, gender, income, education level, marital status, etc.
Behaviors: Buying habits, media consumption, online behavior.
Goals and Challenges: What they aim to achieve, pain points they experience.
Why are Personas Important?
Targeted Marketing: Personas enable businesses to tailor their marketing messages and strategies to resonate with specific audience segments.
Improved Product Development: Understanding customer needs and preferences helps in developing products and services that meet their expectations.
Enhanced Customer Experience: Personalized communication and experiences foster stronger connections with customers, leading to higher satisfaction and loyalty.
Effective Communication: Personas guide content creation, ensuring that messages are relevant and compelling to the intended audience.
Using Personas Effectively
Once personas are created, they should be regularly updated based on new data and insights. Businesses can use personas across various departments, from marketing and sales to product development and customer service. By keeping personas at the forefront of decision-making processes, businesses can align their efforts with the needs and expectations of their customers, ultimately driving growth and success.
In conclusion, personas are powerful tools that help businesses understand their audience on a deeper level, enabling them to create more meaningful connections and deliver value that resonates with their customers’ lives. By investing in persona development, businesses can gain a competitive edge in today’s dynamic marketplace.
In the world of Digital Marketing, capturing attention is paramount. With the ever-evolving landscape of social media, it’s crucial to stay ahead of the curve. One way to do this is through dynamic ads, a powerful tool that allows for personalized and engaging content. In this article, we’ll explore best practices for creating dynamic ads that captivate your audience on Facebook.
First, Understand Dynamic Ads
Dynamic ads are a type of ad that automatically show the right products to people who have expressed interest on your website, in your app, or elsewhere on the Internet. They’re highly personalized and can be tailored to each individual’s preferences, making them incredibly effective for driving conversions.
Best Practices for Dynamic Ads on Facebook
Choose Assets That Make Sense Together
When crafting your dynamic creative ad, you can select up to 30 assets. However, prioritizing quality over quantity is essential. It’s better to combine two strong assets than several mediocre ones. If you’re short on image and video assets, start by combining multiple text assets to get going.
Utilize Multiple Call-to-Action Buttons
What action do you want your audience to take after seeing your ad? Experiment with different call-to-action buttons to determine which ones are most effective.
Reach the Right Audience
Combine dynamic creative with Meta pixel to track ad performance and understand your website visitors better. This integration helps refine your targeting and improve results. Learn more about Meta pixel here.
Keep Text Short and Clear
People quickly scan through Facebook and Instagram feeds, stories, and Explore. Ensure your text is concise, clear, and to the point.
Draw Attention to Your Images
Create ads with a single point of focus. Explore our design tips to ensure your images capture attention effectively.
Enhance Images with Movement
Make your images more noticeable by adding movement. Use free and easy-to-use apps like Hyperlapse, Boomerang, Legend, Videoshop, Adobe Photoshop Express, and Adobe Spark to add time-lapse, looping, and animation effects.
Avoid Text on Images
Instead of placing text over images, use the text, headline, and link description fields. Adding a text overlay is another option. Learn more about best practices for text in ad images here.
Captivate Quickly with Video
Put the most captivating elements of your video in the first few seconds. Showcase your brand identity immediately so that people recognize and remember it. Bookend your video with your brand as well. Keep videos to 15 seconds or less for maximum impact.
Design for Sound Off, Delight with Sound On
Many people watch videos with the sound off, especially in public places. Design your videos to be engaging without sound by using text, graphics, and visual storytelling. Where possible, include captions using auto-captioning tools or an SRT file.
Choose the Best Aspect Ratio
Most people hold their phones vertically, so choose a vertical aspect ratio for Facebook and Instagram feeds, stories, and Explore to optimize your ad’s performance.
Test and Iterate
Don’t be afraid to experiment with different ad formats, images, and copy. Use A/B testing to see what works best for your audience and refine your ads accordingly.
In conclusion, creating optimized dynamic ads that capture attention on Facebook requires a mix of creativity, data-driven decision-making, and a deep understanding of your audience. By following these best practices, you can create dynamic ads that not only capture attention but also drive meaningful engagement and conversions.
Marketing has become an increasingly popular career choice, especially in the digital realm, as brands seek to expand their online presence. Looking to advance your marketing career? Here’s what you should know:
Exciting Marketing Opportunities in 2024 Singapore The marketing field offers a range of roles, with salaries varying significantly. This year, recruiters are particularly interested in:
Sales/Business Development
Digital Marketing
Brand Management
Content & SEO Marketing
E-Commerce Management
Upcoming Skills & Hiring Trends Diversify your skill set! New marketing tools and platforms are constantly emerging and evolving, requiring marketers to enhance their digital marketing skills. SEO and content marketing are especially valuable, as they play crucial roles in marketing campaigns.
According to Glassdoor, the average salary for Marketing professionals in Singapore is $10,000 per month. Additionally, the average additional cash compensation is $6,000, ranging from $4,500 to $16,500. These salary estimates are based on 844 anonymously submitted salaries by Marketing employees in Singapore.
Average Salary for Marketing Jobs in Singapore The average salary for marketing positions in Singapore is:
Job Title
Average Annual Salary (SGD)
Regional Head of Marketing / Director / Executive Director
$290,000
Head of Marketing / VP / SVP
$180,000
Marketing Manager / AVP
$120,000
Marketing Associate
$90,000
Technology
Job Title
Average Annual Salary (SGD)
Vice-President / President / CxO
$420,000
Associate Director / Director
$260,000
Head of Marketing / Communications
$170,000
Marketing Manager / Senior Manager
$120,000
Digital Marketing
Job Title
Average Annual Salary (SGD)
Digital Marketing Director
$235,000
Digital Manager / Senior Manager
$140,000
SEO Director / Lead
$160,000
SEO Manager
$125,000
Head of Content / Director
$180,000
Content Strategist
$95,000
E-Commerce VP / Director
$270,000
E-Commerce Manager / Senior Manager
$130,000
Marketing (Consumer Goods)
Job Title
Average Annual Salary (SGD)
Marketing Director / Senior Director
$320,000
Associate Marketing Director
$200,000
Marketing Manager
$150,000
Brand Manager / Senior Manager
$120,000
Trade Marketing Director
$160,000
Trade Marketing Manager
$120,000
Digital Marketing Manager
$120,000
Marketing (Pharmaceutical & Medical Devices)
Job Title
Average Annual Salary (SGD)
Marketing Director / Senior Director
$270,000
Associate Marketing Director
$190,000
Marketing Manager
$125,000
Product Manager / Senior Manager
$90,000
The above source is from resumewriter.
Planning to switch jobs this year? We’re here to support you! Get your hands on our Free module from our Digital Marketing Essentials: A Beginner’s Guidehere.
Transitioning your career can be a breeze once you’ve mastered the basics from our beginner’s guide. Our modules are comprehensive, offering real-life examples, worksheets, and workbooks to help you practice. Additionally, you’ll receive a Free e-book containing straightforward, in-depth knowledge and having to stay updated with the latest AI information in the Digital Marketing Essentials: A Beginner’s Course.
Need more assistance? Check out our Telegram channel where we regularly share Business & Marketing, Content Creation, and Social Media Tips. Click here to access it.
Establishing intelligent marketing objectives is the cornerstone of achieving improved outcomes in your marketing endeavors, initiatives, and plans. These objectives enable you to deconstruct your goals into finer, more explicit, and feasible milestones, fostering motivation and enhancing your ability to prioritize your efforts effectively.
What Are SMART Marketing Goals?
SMART marketing goals represent actionable targets designed to contribute to your company’s overarching business objectives within a defined timeframe. SMART is an abbreviation indicating that your goals should be specific, measurable, attainable/aspirational, relevant, and time-bound.
Crafting SMART goals aids in elucidating your desired achievements. Consequently, you and your marketing team can strategize and determine the optimal tactics to employ, thus transforming your plans into tangible outcomes.
4 Examples Of SMART Marketing Goals
These illustrative SMART marketing goal examples will demonstrate the process of transforming a standard marketing objective into a SMART goal, ensuring that it aligns with each element of the acronym. This preparation will equip you with the knowledge needed to craft your own SMART marketing goals when you’re ready to begin.
1. Get More Website Or Social Media Engagement
SMART Goal:
By publishing five blog posts weekly, we will boost engagement on our website by 100%. Each post includes three or more links to our internal content.
Specific: I want to:
Drive new visitors to the company’s website
Increase the time spent on the site and the number of page views per visit
I will achieve this by increasing the number of blog posts we publish weekly from two to five. We will also increase our usage of internal links from one to three per post.
Measurable: We aim to double website engagement.
Achievable/Aspirational: By boosting website engagement, we can drive brand awareness and increase the number of leads we get.
Realistic/Relevant: The number of monthly visitors to our website went from 0 to 10000 (as of last month) after we began publishing twice-weekly blog posts six months ago. So, our goal is attainable. We can afford to hire a freelance writer to handle the extra workload.
Timely: We plan to achieve this in three months.
2. Rank Higher In Search Engines
SMART Goal:
To drive more organic traffic, we will move our search results page position from 12th to the top 3 for our main brand-related keywords. Through keyword and content optimization, this also leads to our pages
Specific: I want to boost our SEO performance and secure the 1st, 2nd, or 3rd ranking positions for the target keyword(s) “smart marketing goal examples” by increasing keyword usage and optimizing our content to be more valuable than our competitors.
Measurable: The aim is to climb 9-12 spots higher on search engine result pages (SERPs) from our current position.
Achievable/Aspirational: Higher rankings will drive more organic traffic to our site, increase our authority, and raise awareness for our brand.
Realistic/Relevant: Based on my research, many companies have achieved similar rank results in a shorter time frame, and we have the resources—writers, editors, and SEO specialists—to pull it off.
Timely: End of this year.
3. Improve Conversion Rates
SMART Goal:
By redesigning the landing page and updating the copy, we can increase the conversation rate by 15% within five months.
Specific: I want to convert more visitors into leads by revamping our current landing page and rewriting the page copy.
Measurable: We are shooting for a 15% rise in conversions.
Achievable/Aspirational: Improving conversation rates will give our sales team more marketing-qualified leads to work with.
Realistic/Relevant: We have the resources to meet this goal. This landing page generated higher conversions in the past, but the numbers have declined for a while. The last time we redesigned our landing page, we got a 10% uptick in conversions.
Timely: In the next five months.
4. Gain More Social Media Followers
SMART Goal:
By the end of the next quarter, we plan to add 8% more followers to our Twitter account, and 30% more to our TikTok and Instagram accounts by doubling the weekly posts we share.
Specific: I want to increase the company’s follower base on Instagram and TikTok by 30% and on Twitter by 8%. We’ll reach this by sharing three-five tweets, one video/reel, and two image-based posts daily featuring educational, industry news, promotional, and user-generated content.
Measurable: We aim to grow our Twitter followers by 8% and Instagram and TikTok followers by 30% each.
Achievable/Aspirational: Growing our follower base will expand the brand’s reach, engagement, and awareness. All of which will help to drive leads and sales.
Realistic/Relevant: Using a similar tactic, we could grow our TikTok and Instagram accounts by 20% in four months, so this is attainable.
Frequently Asked Questions
What Are Some SMART Goals For Marketing?
SMART goals assist in avoiding ambiguity and discouragement. They provide clarity to your intentions and offer a benchmark to gauge your progress, helping you ascertain if you’re moving closer to your goals or lagging behind.
Here are some examples of SMART marketing goals that are applicable to most businesses:
Increasing website traffic
Growing email subscribers
Boosting brand awareness
Getting more conversions
What Are The 5 SMART Goals In Marketing?
SMART is an acronym representing Specific, Measurable, Achievable/aspirational, Realistic/relevant, and Timely criteria. To qualify as SMART, a goal should possess a specific, clearly defined target, a measurable way to assess progress, and an aspirational outcome beyond the ordinary.
Furthermore, it should be realistically attainable based on your past performance and available resources, while also adhering to a set timeframe within which the milestone will be reached.
What’s An Example Of A SMART Goal?
A SMART goal must encompass specificity, measurability, achievability/aspirational value, relevance, and timeliness. For instance, you can establish a SMART goal aimed at elevating your search results page ranking from 12th place to the top 3 positions for your primary business keywords. This strategic objective entails enhancing organic traffic and generating more leads for your pages via keyword and content optimization over the next 12 months.
What Is An Example Of A Marketing Goal?
A marketing goal refers to a quantifiable and targeted growth objective that you aim to attain through one or multiple marketing strategies. For instance, if you express the desire to increase the count of social media followers on your page, you have established a marketing goal.
Branding encompasses many aspects and types that contribute to a brand’s identity and perception. Understanding Brand aspects and planning is vital for businesses as it enables differentiation, targeted marketing, consistency, customer trust, employee alignment, strategic decision-making, and long-term success. It shapes the brand identity, resonates with customers, and drives business growth in a competitive and diverse market.
The following are some common Branding aspects:
1. Visual Identity: This includes the visual elements that represent a brand, like logos, colors, typography, and graphics. A cohesive and recognizable visual representation is the goal.
2. Brand Messaging: In a brand message, the value proposition, positioning, and key messages of the brand are communicated through communication strategies and language. Marketers use taglines, slogans, and brand stories in their marketing materials.
3. Brand Values: Behavioral and decision-making patterns are shaped by a brand’s values. Brands reflect their ethical stance, social responsibility, and values. Customers who share similar values can be emotionally connected to brands through brand values.
4. Brand Personality: Brand personality describes the brand’s characteristics, traits, and human-like qualities. Brands become more relatable when they are humanized. Friendly and playful are attributes of a brand, while sophisticated and professional are attributes of a brand.
5. Brand Experience: Across various touchpoints, customers’ perceptions and impressions of a brand are defined as the brand experience. This includes customer interactions with products, services, customer support, websites, physical stores, and marketing campaigns.
6. Brand Positioning: A brand’s positioning refers to how it stands out from its competitors in consumers’ minds. Identifying and emphasizing the brand’s unique selling points, its target audience and its differentiating characteristics are all part of this process.
7. Brand Equity: A brand’s equity represents its value and strength in the marketplace. It includes factors such as brand awareness, brand reputation, customer loyalty, and perceived quality. Customers often prefer and pay more for brands with strong brand equity.
8. Brand Extensions: A brand extension involves introducing a new product or service in a related or a different market by leveraging the existing brand’s equity. In addition to leveraging the brand’s reputation and customer base, it allows the brand to expand its offerings.
9. Brand Culture: It is the internal values, beliefs, and behaviors that determine the company’s culture and how its employees embody the brand. As a result, the brand’s perception is affected both internally and externally.
By integrating these branding elements, a brand can build a holistic identity that influences how its target audience perceives it. Maintaining consistency and building a strong brand image requires brands to carefully consider and manage each aspect.
When you’ve achieved awareness through digital marketing, what’s next? The next step is to implement a call to action (CTA), which can be implemented through social media DMs, emails, online bookings, walk-ins to your shop, or phone calls. A comprehensive guide will help you convert your online audience into sales if you opt for phone calls.
To sell your service effectively over the phone, you need to plan and execute carefully. You can maximize your sales potential during phone calls by following these Tips:
1. Prepare and research: Before making a sales call, research your prospects and understand their needs, challenges, and potential pain points. This knowledge will allow you to tailor your pitch and address their specific requirements.
2. Develop a script or outline: While you don’t want to sound overly scripted, having a well-structured outline or script can help you stay focused and ensure you cover all the essential points during the call. Prepare an opening statement, key benefits of your service, and anticipated objections with suitable responses.
3. Create a strong opening: Make sure you grab your prospect’s attention from the very beginning by introducing yourself and outlining the purpose of the call. Provide a concise, engaging opening statement that highlights your service’s value proposition.
4. Listen actively: Active listening is essential to a successful sales call. Don’t be afraid to ask your prospects what they need and what they are concerned about. You should pay close attention to their responses and adjust your pitch accordingly. In this way, you will show that you are truly concerned about their needs and offer them a solution that fits their requirements.
5. Highlight the benefits: Communicate your service’s benefits and unique selling points clearly. Your offering should address the prospect’s pain points, improve their situation, or meet their specific goals. Describe the positive impact your service can have by using examples and case studies.
6. Handle objections professionally: In order to successfully deal with potential objections, it is important to have appropriate responses prepared in advance. Respond to concerns or doubts in a professional and empathetic manner. Provide prospects with relevant information or solutions that alleviate their doubts, acknowledge their objections, and address their concerns.
7. Maintain a confident and friendly tone: You play a crucial role in phone sales with your voice tone and demeanor. Throughout the conversation, strive to be confident, positive, and friendly. By smiling while speaking, you can convey enthusiasm and establish rapport with the prospect.
8. Close with a clear call to action: Provide a specific call to action at the end of the call. You should guide the prospect toward the desired outcome, whether it’s scheduling a follow-up meeting, providing additional information, or closing the sale.
9. Follow up: Following the call, send a follow-up message or email to summarize the key points discussed, express gratitude for the conversation, and reiterate any next steps agreed to. By responding promptly to any additional questions or concerns, momentum can be maintained and sales can be increased.
This article is specially catered to our Digital Marketing course students.
If you find yourself struggling to identify your target audience, fear not, We’re here to assist you in navigating this crucial aspect of your business strategy. Here are some Key Questions to Finding Your Target Audiences:
-Who is most likely to benefit from my product or service? -What demographics does my product or service appeal to (e.g. age, gender, income, education level, location? -What are the interests and hobbies of my potential customers? -What challenges or pain points does my product or service solve for my potential customers? -What are the values and beliefs of my potential customers? -What are the preferred channels of communication for my potential customers? -What are the buying behaviors of my potential customers (e.g. online, in-store, subscription-based)? -What are the typical buying cycles of my potential customers? -Who are my competitors targeting, and how can I differentiate my product or service to appeal to a different or more specific audience? -How can I use customer feedback and analytics to better understand my target audience and refine my marketing strategy?
Answering these questions can help you identify and understand the needs, preferences, and behaviors of your target audience, which will in turn help you create more targeted and effective marketing strategies.
This article is specially catered to our Digital Marketing course students. So here’s an example of a simple homework spreadsheet for identifying your target audience in your business:
Demographic
Description
Importance to business
Examples of Marketing Strategies
Age
What is the age range of your target audience?
High/Medium/Low
Social media advertising targeting specific age groups
Gender
Is your target audience primarily male or female or both?
High/Medium/Low
Tailoring marketing messages to appeal to specific gender groups
Income
What is the income level of your target audience?
High/Medium/Low
Offering discounts or promotions that appeal to specific income groups
Education
What is the education level of your target audience?
High/Medium/Low
Using industry-specific language or educational content to appeal to a certain level of education
Occupation
What are the typical occupations of your target audience?
High/Medium/Low
Targeting specific industries or job titles in marketing efforts
Location
Where is your target audience located?
High/Medium/Low
Geotargeted advertising or local events and promotions
Interests/Hobbies
What are the interests or hobbies of your target audience?
High/Medium/Low
Creating content or promotions that appeal to specific interests or hobbies
Pain Points/Challenges
What challenges or pain points does your target audience face?
High/Medium/Low
Addressing pain points in marketing messaging and offering solutions
Here, each column represents a different factor to consider when identifying your target audiences, such as demographics, interests, and pain points. By determining the importance of each factor to your business, you can prioritize each factor, and by brainstorming marketing strategies that may appeal to each factor, you can create specific marketing strategies. With this spreadsheet chart, you can organize and prioritize information about your target audience and develop more targeted and effective marketing strategies.
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Ranking high in Google’s organic search listings for important keywords can be extremely valuable for driving traffic to your website. Google’s search engine algorithm is constantly being modified, but here are some fundamental strategies to help you improve your organic search engine rankings.
1. Define a Keyword List
In most cases, it is unreasonable to assume that you will rank highly on Google for every keyword related to your industry. Obtaining high organic rankings for your most important keywords should be your primary objective. Both marketing and management will be required to participate in this exercise. Identify the keywords people would use to search for your products and services. Check the traffic and competition for each term using tools such as Semrush or Google’s Keyword Planner. There are certain keywords that have a high traffic potential and a low to medium level of competition that are the sweet spot – they have high traffic potential and are easier to rank for.
2. The Target Keywords and their Matching Intent
Having identified your top keywords, the next step is to match those keywords with search intent. According to Google, there are three main types of search intent:
Informational: When a searcher enters such a query, it indicates that he or she is looking for information, guidance, or how-to content on a particular topic. “How to change a battery” is an example of an informational query.
Transactional: This type of query indicates that the searcher intends to make a purchase. For example, “buy new battery” is a transactional query
Navigational: The searcher is interested in visiting a specific site or finding a particular vendor. Using the navigational query “Energizer battery” would be an example of a navigational query
Finding out which type of intent each keyword is targeting and creating content that fulfills their needs is the key to success. If someone searched for “how to change a battery,” you would create a comprehensive article with images that demonstrated how to accomplish that task. On the other hand, if someone searched for “new battery,” you would create a product page with reviews, product specifications, an online shopping cart, and any other information they may require.
3. Don’t be afraid of low or zero-volume keywords
Content marketers place too much emphasis on keyword volume. Thus, they target only high-volume, top-of-the-funnel queries. Although high-volume keywords can be valuable for your SEO strategy, your team should also examine lower-volume keywords and even zero-volume keywords. There are fewer searches for these keywords each month, but people searching for them are more likely to purchase.
There is more search volume for “How to change a battery” than “Best priced AA battery”. However, people searching for “Best priced AA battery” are likely shopping for AA batteries. Additionally, there may be fewer competitors to beat out since the query is so specific.
Also, Google is starting to place more emphasis on thought leadership. If your site is targeting the same keywords as everyone else, the algorithm will see that you aren’t adding anything new. Google will give more weight to your site in search results when you develop niche content.
4. Good Content Will Win Out in Organic Search
Write high-quality content that attracts interest and compels visitors to share it and link back to it before exploring more technical SEO methods. Google rewards content virality heavily in its rankings algorithm, so good content is most likely to go viral. Make sure you cite expert sources (sites with high domain authority) and invest in quality writers to meet Google’s standards for quality content.
5. Create Topical Authority with a Hub-and-Spoke Content Strategy
Content clusters about relevant topics rather than targeting a bunch of disparate keywords are preferred by Google’s algorithm. Create clusters of content around main topics – we often write blogs about marketing best practices since our call-tracking software is aimed at marketers. “Spoke” content refers to these blog posts about marketing strategies. Link your spoke content to a relevant central page that can act as a “hub.” In this case, we link marketing content to call tracking. It helps Google visualize your site in terms of subtopics and see the relationship between your content.
6. Consolidate Similar pages
Duplicate content occurs when two pages cover similar topics and target the same keywords. When you have duplicate content, you have two big problems. First, Google will not be able to distinguish between the two pages, and will not show either one or each page will rank for fewer keywords since they’re competing with each other. Both appearing in the SERPs results in fewer backlinks. It would be better to review both pages and consolidate the content to create one strong page with lots of quality backlinks and keyword rankings. Be sure to review your pages and blog library periodically to avoid this problem. Check for keyword cannibalization using a tool like SEMRush. This indicates duplicate content.
7. Re-target Old Content for Boosts
Your content’s recency is one of Google’s ranking factors. The more up-to-date your pages, the better chance they have of ranking well.
Make sure your old content isn’t decaying – especially blog posts with dates. Using Google Search Console, you can see which pages have lost clicks, impressions, or rankings. Next, prioritize the posts that lose traffic and update them.
Google’s algorithm won’t notice a newer date on an old post when you refresh it. Additionally, the copy needs to be updated to remain relevant. See what points competitors are covering that you can add to your content by auditing those who are gaining ground.
8. Get rid of pages that don’t add value
When it comes to your website, quality is more important than quantity. You could be harming your rankings if you have a large number of pages that don’t provide value. Too many pages can slow down your site – a ranking factor for Google. Moreover, these pages could be cannibalizing rankings from more valuable pages.
What pages should be removed? The following methods can help you determine if a page is dead weight:
The page has no backlinks
The page has poor keyword rankings or ranks for keywords that aren’t relevant to your audience
The page has declining or low sessions
The page has a high bounce rate
The page is old and covers a topic that is no longer relevant to your audience
After you’ve identified low-value pages, you should consider deleting or redirecting them. You can redirect low-performing content to a higher-performing page that covers similar content. If not, chop it up.
9. Use Target Keywords and Keyword Variations Throughout
Using a keyword is the best way to rank. Early placement of important keywords in your page titles, headlines, and body text can indicate relevance. Your focus keywords should appear often in your copy – but never at the expense of good writing. Google punishes pages that use keywords excessively, in ways that interfere with the reading experience, as a result of “keyword stuffing” Read the copy aloud to avoid being penalized for “keyword stuffing” Using keywords unnaturally may result in a penalty. You can correct this by replacing your focus keyword with secondary keywords.
Secondary keywords help you cast a wider metaphorical net into the search engine sea. A secondary keyword should be closely related to your focus keyword. A pet treat article might include secondary keywords such as “low-calorie pets treats”, “organic pets treats”, “best pets treats for weight management” etc. The keywords add depth to the article while supporting the main topic. If someone searches for any of those keywords, we’ll have a page that is optimized for them.
10. Crawlers love header tags for structuring content
You need a strong headline structure to rank well. H1s should frame exactly what the content is about on every page. Subtopics should be divided into H2s, H3s, and H4s to make the content scannable. By structuring your headlines this way, you create a strong information hierarchy, which search engines use to understand your page’s content.
11. Make Meta Descriptions Clickable
The meta name= description content= HTML tag describes the contents of the web page. Your meta description appears beneath the page title in Google’s organic results. Meta descriptions aren’t nearly as important as page titles to Google’s ranking algorithm – rather, they drive clicks from users. Your description is a preview of your content, used to decide if it’s worth visiting. In order to gain their trust, you need a clear value proposition. Words like “learn more,” “find out,” and “get…” can inspire action.
Google won’t display meta descriptions longer than 160 characters. Any words matching a user’s search query will be displayed in bold in your text.
12. Optimize Your Page Titles
An HTML title tag defines a web page’s title and provides a concise description of its contents. In organic search results, it is the first hyperlinked text Google displays, and it appears in tabs and the top frame of most web browsers. On-page SEO is a crucial part of Google’s algorithm. Google’s organic search results will cut off any text beyond 70 characters in your page titles. The title should contain your important keywords. Consider including your company at the end to increase brand awareness.
13. Anchor Text with Keyword Variations
Hyperlinks display anchor text when linking to another page. Descriptive, relevant anchor text helps Google determine what the page is about. If you link to another page on the same website with internal links, you should use anchor text that is close to your target keyword for that page, not “click here” or “download here”. Don’t overuse exact-match keywords. Improve your organic Google rankings with close variations.
14. Optimize ALT Tags, Especially for Images
HTML ALT tags specify alternative text to display when an element (such as an image) cannot be rendered. In your web pages, make sure to always use descriptive ALT tags with targeted keywords, as ALT tags are a signal for Google’s ranking algorithm.
15. Keep URLs Short and Descriptive
Make sure your URL is readable for humans and relevant to the page. Don’t use numbers or special characters. Keep in mind that shorter URLs perform better in Google search rankings than longer ones. Keywords should also be included in URL names, and they should be closer to the domain name.
16. Optimize Your Site for Mobile
Google first announced that mobile-friendliness would be a ranking signal in 2015. The resulting “Mobilegeddon” saw brands scramble to optimize their mobile versions. Since then, Google has gradually prioritized mobile-friendliness in its rankings – in 2020, it moved to a mobile-first model, which prioritizes mobile performance over desktop performance.
Designed for touch — fingers come in all sizes and can easily tap incorrectly
Make your CTA buttons accessible to mobile users
Redesign your pop-ups for mobile devices
Enable Accelerated Mobile Pages (AMP)
Implement caching
Compress your images to improve loading time
Use heat maps and mouse tracking tools to understand how people use your mobile website and optimize accordingly.
17. Adhere to Google’s E-A-T Guidelines
EAT is one of Google’s top three factors for gauging page quality. This is what the acronym means:
Expertise:
Google looks for websites that demonstrate expertise. Medical, financial, and legal industries are especially affected. By providing clear, accurate information and citing reputable sources, you can establish expertise.
Authoritativeness:
Be authoritative. Credentials, customer testimonials, and positive reviews can demonstrate this. This information can be highlighted on your website.
Trustworthiness:
Make sure your site is safe. An HTTPS site and an SSL certificate are essential if you accept monetary transactions online. Google ranks secure domains and SSL-encrypted sites higher. 75% of Google’s first-page results use SSL.
These best practices will ensure EAT compliance in addition to the tips above:
Include author bios if you have a blog and mention any credentials that demonstrate the author’s expertise
Invest in high-quality backlinks and disavow spammy backlinks
Make sure your website has accurate information on your About, Contact, and Customer Service pages
Guarantee that all content directly related to your visitors’ money or life (think financial advice or medical information) is written by qualified experts
Cut or edit low-quality EAT content
18. Say No to Black Hat techniques
Black hat SEO involves using unethical tactics, such as buying links, to trick search engines into giving you higher rankings. The risk is too high. A temporary boost in rankings due to black hat tactics is likely to be short-lived. As Google gets better at detecting dirty tricks, sooner or later you’ll see your progress wiped out by an algorithm update, or worse, you’ll be removed from the index.
19. Leverage Broken Backlinks
Your bounce rate, time on site, and how you pass link juice can all be negatively affected by broken backlinks. Broken links also hurt SEO rankings by sending signals to Google’s algorithm that your site is outdated. Use a tool like Google Search Console or ScreamingFrog to audit your site for broken links and fix them regularly.
As well as maintaining your own broken backlinks, you can leverage other sites’ broken backlinks. For instance, you could offer a relevant link to one of your own articles to a reputable website that has a broken link to one of your competitors’ articles. The reason this outreach strategy is successful is that it is mutually beneficial – the other site is able to correct a broken link, while you get more link juice.
20. Employ a Link Building Strategy
Link building is the process of acquiring links from external domains to your site. Creating great content that people want to share, guest blogging, and partnering with authoritative websites are great ways to build links. You will rank higher if you receive backlinks from sites with high domain authority. Backlinks from these sites pass authority from their site to yours. You can measure which sites can pass you the most authority by using a domain authority checker.
Backlinks with relevant keywords will help Google understand that your pages are relevant for those keywords.
BONUS TIP: Track Visitors and Leads From Your SEO
Getting top organic search engine rankings is only half the battle. Measuring the traffic to your website and lead/sales generation will help you prove your value and optimize your results. You can gain valuable insight into how your site is performing via Google Search Console. Google Analytics tracks visitors’ interactions with your website as a direct result of SEO efforts. Analyze how well your organic traffic converts to subscribers, leads, and customers with Google Analytics.
Marketers often overlook call conversions when tracking organic searches. This prevents them from getting credit for all the revenue they generate. Leads and sales can be tracked back to web pages. All conversions from your best SEO pages – online and off – can be reported.
