Singapore’s Top Food Bloggers Are Waiting to Discover Your Restaurant!
If you’re running a restaurant or food brand in Singapore, chances are you’ve thought about getting food bloggers and influencers to spread the word about your delicious creations. But let’s face it—figuring out who to contact and how to approach them can feel like a full-time job. That’s where Lepak Creator comes in. We’re here […]
Understanding Persona: Creating a Clear Picture of Your Customer
In the world of marketing and business strategy, understanding your target audience is crucial. One effective tool for achieving this understanding is the creation of personas. Personas are fictional characters that represent your ideal customers, crafted through research and data analysis to embody the traits and characteristics of your actual audience. They help businesses humanize […]
Creating Optimize Dynamic Ads that Capture Attention on Facebook
In the world of Digital Marketing, capturing attention is paramount. With the ever-evolving landscape of social media, it’s crucial to stay ahead of the curve. One way to do this is through dynamic ads, a powerful tool that allows for personalized and engaging content. In this article, we’ll explore best practices for creating dynamic ads […]
What is the Highest Paying Marketing Job in Singapore 2024?
Marketing has become an increasingly popular career choice, especially in the digital realm, as brands seek to expand their online presence. Looking to advance your marketing career? Here’s what you should know: Exciting Marketing Opportunities in 2024 Singapore The marketing field offers a range of roles, with salaries varying significantly. This year, recruiters are particularly […]
What Are SMART Goals in Marketing?
Establishing intelligent marketing objectives is the cornerstone of achieving improved outcomes in your marketing endeavors, initiatives, and plans. These objectives enable you to deconstruct your goals into finer, more explicit, and feasible milestones, fostering motivation and enhancing your ability to prioritize your efforts effectively. What Are SMART Marketing Goals? SMART marketing goals represent actionable targets […]
What are the Different Types of Branding Aspects?
Branding encompasses many aspects and types that contribute to a brand’s identity and perception. Understanding Brand aspects and planning is vital for businesses as it enables differentiation, targeted marketing, consistency, customer trust, employee alignment, strategic decision-making, and long-term success. It shapes the brand identity, resonates with customers, and drives business growth in a competitive and […]
During a Phone call, How to Sell your Service Effectively?
When you’ve achieved awareness through digital marketing, what’s next? The next step is to implement a call to action (CTA), which can be implemented through social media DMs, emails, online bookings, walk-ins to your shop, or phone calls. A comprehensive guide will help you convert your online audience into sales if you opt for phone […]
Finding Your Target Audience: Key Questions
This article is specially catered to our Digital Marketing course students. If you find yourself struggling to identify your target audience, fear not, We’re here to assist you in navigating this crucial aspect of your business strategy. Here are some Key Questions to Finding Your Target Audiences: -Who is most likely to benefit from my […]
Your Target Audience: Understanding and Finding It
Understanding and Finding Your Target Audiences: This article is specially catered to our Digital Marketing course students. So here’s an example of a simple homework spreadsheet for identifying your target audience in your business: Demographic Description Importance to business Examples of Marketing Strategies Age What is the age range of your target audience? High/Medium/Low Social […]
Boost your organic Google Search Rankings with these 20 strategies
Ranking high in Google’s organic search listings for important keywords can be extremely valuable for driving traffic to your website. Google’s search engine algorithm is constantly being modified, but here are some fundamental strategies to help you improve your organic search engine rankings. 1. Define a Keyword List In most cases, it is unreasonable to […]