12 Best Marketing Tips for Small Businesses (That Work Even If You’re Not a Big Brand)
“When we opened our doors, we thought just being good at what we did was enough.” That was Rachel’s mindset when she started her artisanal bakery in Singapore. But after six months of low foot traffic and even lower online engagement, she realised something important: a business doesn’t automatically create a brand just by existing. […]
9 Best Marketing Design Tips for Non‑Designers (That Actually Boost Business Results)
According to our research on small and medium-sized businesses, businesses spend 20 percent of their gross revenue on marketing. “I tried designing our promotional banners myself. They looked fine to me—but our click‑through rates told a very different story.” When Aaron, a small café owner in Singapore, first launched his business he thought visuals were […]