Why your Social Media Giveaway Contest Didn’t Work — And How to Fix It
Running a giveaway can seem like an easy win: boost visibility, gain followers, and reward potential customers. But sometimes, a giveaway falls flat — minimal engagement, no new followers, and zero meaningful leads. When that happens, it’s not just disappointing — it’s a sign that something needs to change. Here’s a breakdown of why a […]
First-hand vs Third-party Online Advertising Platforms & Cost Guide for Effective Marketing in Singapore
When it comes to advertising, businesses in Singapore have a variety of platforms to choose from. Two of the most common categories are first-hand advertising platforms and third-party PR/media advertising platforms. Understanding the difference between the two and how each can help your brand is crucial in crafting a successful advertising strategy. First-hand Advertising Platforms […]
Benefits of First-hand Online Advertising Platforms
A Story Every Business Owner Knows Too Well… You hired a designer. You paid for visuals. You boosted a few posts. But… nothing happened. No leads. No traction. No clarity on what went wrong. Then one day, you logged into your ad platform yourself—clicked a few buttons, adjusted your targeting, tested a message—and suddenly, you […]
Struggling on Social Media? Here’s How to Reach Your Goals Faster!
The Hidden Frustration Behind “Doing Everything Right” You’ve posted consistently.You’ve hired a designer.You’ve even followed trending formats and tags. Yet… nothing moves. Your posts get a few likes, maybe a comment or two—but no real traction, no leads, no growth. It feels like you’re shouting into a crowded room where everyone else somehow knows the […]
Understanding Social Media Bans: What They Are and Where They Happen
Why Not Every Account Gets Restored and How Thoughtful Online Strategy Protects Your Brand The Business Owner Who Lost Everything Overnight Last year, Mei, a small business owner in Singapore, woke up to a notification that her Instagram account had been permanently banned. Her carefully curated content, 5 digit followers, and weeks of ad campaigns […]
A Comprehensive Guide to Telegram Channel Artwork: Best Sizing and Requirements
In the realm of digital communication, Telegram channels have emerged as a powerful tool for content dissemination, marketing, and community building. Whether you’re an influencer, business owner, or content creator, the visual appeal of your Telegram channel can significantly impact user engagement. One crucial aspect of this is ensuring that your artwork—be it profile pictures, […]
Creating Optimize Dynamic Ads that Capture Attention on Facebook
In the world of Digital Marketing, capturing attention is paramount. With the ever-evolving landscape of social media, it’s crucial to stay ahead of the curve. One way to do this is through dynamic ads, a powerful tool that allows for personalized and engaging content. In this article, we’ll explore best practices for creating dynamic ads […]
How to Present Your Pitch or Collaboration Idea as a Content Creator or Personal Brand
Whether you’re a rising creator, a thought leader building a personal brand, or an influencer starting the first real flavour of your career — pitching yourself to brands isn’t intuitive. It’s less about luck and more about structure, clarity, and strategic positioning. As someone with over a decade of experience building marketing strategies for creators, […]
Instagram Influencer Marketing: Your Comprehensive Guide
In today’s digital landscape, influencer marketing has emerged as a highly potent sales strategy, owing to the sheer abundance of influencers and the trust they cultivate with their dedicated followers. However, mastering this approach can pose significant challenges. Not all influencers are cut from the same cloth, so discerning which ones align most effectively with […]
Enhancing Instagram’s Reel Content and Expanding Reach
From Crickets to Community When Sam — owner of a boutique skincare label — first tried Instagram Reels, the result was disappointing: crickets. She posted beautiful visuals of products, yet views barely nudged past her existing followers. What changed? Sam teamed up with our team at Lepakcreator and shifted from posting what she liked to […]