In Singapore, some small business owners and creators often notice that their TikTok videos tend to stagnate around 200-300 views, even with over 10,000+ followers.
Common Questions asked online:
- “Why are my TikTok videos stuck at 200 views despite having 5k followers in Singapore?”
- “How can small brands increase TikTok engagement locally?”
One possible explanation is that TikTok seems to use a kind of tiered content distribution system, though the exact mechanics are not publicly confirmed and may vary over time.
TikTok’s Possible Tiered Distribution
It appears that TikTok may test each video in small audience batches before deciding whether to amplify it further. Observations suggest:
- Initial Test Batch (~200-300 views): Videos are first shown to a small, local audience. Early engagement metrics — watch time, completion rate, shares, and comments — might influence whether the video is seen by more people.
- Local Amplification (1k-10k views): Videos that perform well in the initial batch may be shown to a larger local audience.
- Regional/International Testing (10k+ views): Only after strong local performance might the platform test the content with a broader or international audience.
- Viral Tier (100k+ views): Videos with exceptionally high engagement could reach a global audience.
This system is inferred from user observations and may be different in practice for different accounts or regions.
What This Might Mean for Small Business Owners in Singapore
Small businesses often face challenges translating social media efforts into measurable growth. Many target broad audiences assuming a large follower count will automatically drive engagement. In reality, focusing on content that resonates with the right audience appears to be more effective.
Tips to Work With TikTok’s System (as observed)
- Prioritize Early Engagement: Hook viewers within the first few seconds, aim for high watch time and encourage interactions.
- Target the Right Audience: Instead of generic content, create videos that speak directly to your ideal customers.
- Maintain a Consistent Style: A clear visual and messaging style may help with retention and rewatching.
- Start Local and know your Audience first: Focus on engaging local audiences first; broader reach may come later.
Strategic Branding & Omni-Channel Marketing: Solving Pain Points
Lepakcreator helps brands tackle common pain points:
- Confusion About Audience: Small business owners often struggle to define who their content should target. Lepakcreator creates clear audience personas.
- Uncertain Content Strategies: Random posting may not yield results. By considering how TikTok might distribute content, Lepakcreator guides brands to focus on content that could perform better.
- Missed Local Engagement Opportunities: Many brands aim too broadly too soon. Lepakcreator emphasizes starting with local traction first.
Example: A local cafe in Singapore worked with Lepakcreator to pivot their TikTok videos from generic food shots to quick, interactive clips showing the cafe’s cozy vibe. Within a couple of months, their videos appeared to surpass the 300-view plateau, leading to increased takeaway orders and foot traffic.
Conclusion
While the exact mechanics of TikTok’s distribution are not fully known, observing patterns like the “200-view plateau” can help creators and small business owners adjust their content strategy. Focusing on early engagement, local relevance, and consistent messaging may help improve reach.
For purpose-driven brands and thoughtful creators, Lepakcreator offers strategic branding, content coaching, and omni-channel marketing guidance to support measurable growth.
Next Steps:
- Review your current TikTok content and identify low-retention points.
- Create content aligned with your core audience persona.
- Measure early engagement metrics and iterate quickly.
- Consider consulting with Lepakcreator for guidance and tailored strategy.
This approach can help shorten the buyer journey, increase brand confidence, and potentially improve TikTok reach in Singapore.
