Although our core expertise is in Social media, UGC content creation, and Branding, our founder’s background spans the entire omni-marketing spectrum — from offline campaigns to search engine optimisation (SEO).
Why does this matter?
Because in today’s digital landscape, marketing channels don’t work in isolation. Social media builds attention, but SEO captures intent. When you connect the two, your marketing budget stretches further, and every post, article, or ad starts pulling double duty.
Many social media marketers know how to grow engagement, increase followers, and create thumb-stopping content — but SEO often feels like another world. It’s full of keywords, rankings, and algorithms that seem far removed from likes and shares. The truth? They’re more connected than you think.
Here’s the idea:
If you learn how SEO works and apply it to your social media and overall online presence, you’re not just building visibility — you’re also building discoverability. Your Instagram post can lead someone to your website, which then ranks higher on Google. Your YouTube video can show up in both search results and social feeds. One strategy, two wins — one stone, two birds.
Over the next sections, we’ll walk you through:
- How SEO principles apply to social media content.
- Simple steps to merge your social and search strategies.
- How this combination makes your marketing spend more cost-effective.
By the end, you’ll see why social media + SEO isn’t just a “nice-to-have” — it’s the smartest way to grow your brand in Singapore and beyond.
Whether you run a cosy restaurant in Tanjong Pagar or a cleaning service in Toa Payoh, showing up first on Google can make all the difference. Here’s how to make your brand the obvious choice.
1. Understand SEO
Think of SEO (Search Engine Optimisation) as your digital signboard. Google decides who appears on top based on:
- Relevance – Does your content match what people are searching?
- Trust – Do other sites mention or link to you?
- User Experience – Is your site fast, mobile-friendly, and easy to navigate?
2. Choose the Right Keywords
Keywords are what people type into Google.
| Business Type | Example Main Keyword | Example Supporting Keywords |
|---|---|---|
| Local Restaurant | Best Japanese Restaurant Singapore | Sushi near Raffles Place, Affordable Omakase Singapore |
| Service Provider | Professional Cleaning Service Singapore | Office cleaning near me, Affordable home cleaning SG |
Tip: Use Google’s “People Also Ask” & search suggestions for fresh ideas.
3. Optimise Your Website (On-Page SEO)
For both businesses:
- Page Titles: Include your main keyword.
- Headings: Break content into H1, H2 sections.
- Content: 500–1,000 words per service/food page with location references.
- Images: Name them descriptively (e.g., “omakase-singapore.jpg”).
Restaurant twist → Include menu PDFs, chef’s bio, seasonal specials.
Service provider twist → List detailed packages, before/after photos, FAQs.
4. Focus on Local SEO
Claim your Google Business Profile & keep Name, Address, Phone consistent everywhere.
| Action | Restaurant | Service Provider |
|---|---|---|
| Reviews | Ask diners to mention dishes & location | Ask clients to mention service type & area |
| Photos | Showcase interior, dishes, events | Show before/after cleaning shots |
| Listings | Chope, HungryGoWhere | Carousell Services, Yelp SG |
5. Create Content People Care About
Content builds authority and attracts searches.
Restaurant ideas:
- “5 Must-Try Dishes in Our CNY Menu”
- “Why Sake Pairing Enhances Sushi”
Service provider ideas:
- “Top 5 Cleaning Mistakes Homeowners Make”
- “Why Office Deep Cleaning Improves Productivity”
6. Use Social Media to Boost SEO
Social links don’t count directly for Google rankings — but they bring traffic and mentions.
- Facebook: Join relevant Singapore food or homeowner groups.
- Instagram: Use local hashtags (#SGFoodie, #SingaporeCleaning) and location tags.
- YouTube/TikTok: Tutorials, behind-the-scenes, tips.
- Lemon8: Share creative photos and lifestyle videos to engage local communities.
- RedNote: Post short, easy-to-read tips and hacks that busy Singaporeans love.
Restaurant → Post cooking process clips, chef interviews.
Service provider → Post cleaning hacks, time-lapse transformations.
7. Leverage AI for Speed
Use AI tools to:
- Draft blog posts or social media captions.
- Suggest keywords based on industry & location.
- Create meta descriptions & image alt text.
Always edit AI output so it feels authentic. Always do further research to make sure information is accurate & updated.
8. Drive Offline Buzz → Online Searches
Google notices when more people search your brand.
- Host events: A tasting night (restaurant) or free home audit day (service provider).
- Collaborate with local businesses.
- Sponsor community or charity events.
9. Spark Conversations with Emotions
Emotions = more engagement.
- Pride: Customer success stories.
- Curiosity: “What happens if you…”
- Relatability: Everyday struggles (messy kitchens, busy parents).
- FOMO: Limited-time offers.
Example: Post a messy kitchen photo — “Guess how long this took us to clean?”
10. Keep It Consistent
Monthly plan:
- SEO: 1–2 blog posts.
- Social Media: 3–5 posts/week.
- Offline: 1 event or collab.
- Tracking: Monitor rankings & analytics.
This monthly plan is a general guideline—if you face strong competitors, you’ll need to step up your efforts. Not sure how much or what exactly? Reach out to us for tailored advice.
Final Takeaway
When SEO, social media, AI, and offline buzz work together, you don’t just rank higher — you become the go-to choice in Singapore for your niche, whether you’re serving sashimi or spotless homes.
