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As marketers and agencies, we know there are countless marketing amplification channels available for our clients—but rarely is the full picture ever shared. In practice,
In influencer marketing, clients often expect certain reach numbers from creators. Sometimes, a smaller content creator achieves higher reach than a larger one, and vice
If you’ve ever asked yourself, “How much should I spend on Facebook ads?”—you’re not alone. There’s no magic number. Your budget depends on your goals,
Reddit is often overlooked as a marketing platform, yet it offers immense potential for businesses in Singapore to engage niche audiences. Unlike traditional social media,
Imagine you’re launching a new lead generation campaign for your business. You go to the Facebook Ads Testing Tool to test your lead form, but
The rise of internet celebrities in Singapore has changed the way brands market their products and services. Social media platforms like Instagram, TikTok, Lemon8, Rednote
Many businesses pour their time, energy, and budget into marketing campaigns that aim solely to drive immediate sales. While it’s tempting to measure success purely
Influencer marketing has become one of the most popular ways for brands to reach new audiences. However, a common debate keeps resurfacing: –Businesses want guaranteed
Recently, we noticed an unexpected surge in traffic to our website. At first, it seemed like exciting news—but after closer observation, it became clear that