Using Reddit for Business Marketing in Singapore: A Complete Guide
Reddit is often overlooked as a marketing platform, yet it offers immense potential for businesses in Singapore to engage niche audiences. Unlike traditional social media, Reddit thrives on authentic discussions and value-driven content. Here’s how businesses can leverage Reddit effectively: Who Can Use Reddit for Marketing? Reddit marketing is ideal for businesses targeting specific communities […]
Why Focusing Only on Sales in Marketing Can Lead You Astray
Many businesses pour their time, energy, and budget into marketing campaigns that aim solely to drive immediate sales. While it’s tempting to measure success purely by revenue, this approach often backfires. Chasing sales without understanding your customers can lead to wasted resources and missed opportunities. The Pitfall of Sales-Only Marketing When marketing is narrowly focused […]
Sudden Surge in Website Viewership—And What It Taught Us About Traffic Injection
Recently, we noticed an unexpected surge in traffic to our website. At first, it seemed like exciting news—but after closer observation, it became clear that not all of this activity was organic. We realized that our site was experiencing traffic injection, a form of black hat marketing. Sometimes, this happens because a brand is standing […]
Who Aligns Best With Your Brand, and How to Choose Which Competitor to Analyse
Have you ever felt lost when trying to figure out who your real competitors are? You scroll through social media, notice dozens of similar businesses, and suddenly wonder: “Should I be doing what they’re doing? Are they even my competitor?” It’s a common struggle. Many business owners and marketers feel overwhelmed because the competitive landscape […]
How to Rank #1 in Singapore: SEO & Social Media Marketing for Local Businesses
Although our core expertise is in Social media, UGC content creation, and Branding, our founder’s background spans the entire omni-marketing spectrum — from offline campaigns to search engine optimisation (SEO). Why does this matter?Because in today’s digital landscape, marketing channels don’t work in isolation. Social media builds attention, but SEO captures intent. When you connect […]
Why Your DIY Social Media Graphics Might Be Hurting Your Brand — And How to Do It Better
In the age of Canva and drag-and-drop tools, it’s tempting to DIY your social media posts to save on cost. And while that can seem like a smart move upfront, inconsistent or cluttered graphics may silently chip away at your brand’s credibility. As creatives, we understand the need to stretch every dollar. But we also […]
How a New F&B Brand Went From Empty to Hype: A Case Study on F&B Marketing Strategy
Are you an F&B business owner wondering why your restaurant isn’t seeing the footfall you expected? Many restaurants think great food and beautiful decor are enough. But today, your success heavily depends on your F&B marketing strategy and how you build your brand awareness online. In this case study, we share how a new F&B […]
Doing Influencer Marketing? Do You Really Know What You’re Doing or Just Following the Trend?
Here’s What Nobody Tells You About Influencer Marketing. Influencer marketing has exploded in popularity. From TikTok to Instagram, it seems every brand is jumping on the bandwagon. But ask yourself honestly: are you truly strategically doing influencer marketing, or just following the trend because everyone else is? Many businesses get disappointed after trying influencer marketing. […]
Unlocking the Mystery of Marketing Jargon: A Simple Guide to 30 Common Terms You Should Know
If you’ve ever felt overwhelmed by marketing terms, you’re not alone. The world of marketing is filled with jargon that can make even the most seasoned professionals pause for a second. But don’t worry—we’re here to break it all down for you in simple terms so you can navigate the marketing landscape with ease. Here […]
How to Get More Subscribers on Telegram Channel & Groups Without Ads (2025 Guide) – Tried & Tested Approach
“It’s so hard to grow a Telegram channel… I’ve tried everything but no one joins!” If this sounds like you, this post is created just for you. We don’t call ourselves “experts,” but we are practitioners who have built and grown Telegram channels organically — no shortcuts, no fake followers, no bots. We’ve seen channels […]