What is RedNote / XiaoHongShu?
RedNote / XiaoHongShu (小红书), also known as “Little Red Book” or RedNote is a rapidly growing social commerce platform that blends social media with e-commerce. Often referred to as “China’s Instagram,” it allows users to share lifestyle experiences, product reviews, and shopping tips through photos, videos, and live streams.
With over 200 million monthly active users, RedNote / XiaoHongShu ranks among China’s top five social media platforms. More than 80% of its users are women, primarily in their 20s and 30s, making it a hotspot for beauty, fashion, and skincare brands targeting affluent consumers.
There are more users from China, but it’s not limited to just China. You may have heard about the U.S. TikTok refugee news—now we have users from various countries, primarily China, the U.S., Malaysian Chinese, and Singaporean Chinese.
Why Sell on RedNote / XiaoHongShu in Singapore?
1. Tap Into a High-Spending Market
RedNote / XiaoHongShu attracts middle-to-upper-class consumers actively searching for premium products, including foreign brands. This makes it a prime marketplace for Singaporean businesses looking to expand branding internationally, or into China.
2. Authentic Consumer Engagement
Unlike traditional e-commerce platforms, RedNote / XiaoHongShu prioritizes genuine user-generated content over aggressive sales tactics. The platform enforces strict guidelines to eliminate fake ads and clickbait, fostering a trustworthy shopping experience.
3. No Need for a Chinese Business License
Unlike many Chinese e-commerce sites, overseas businesses can sell on RedNote / XiaoHongShu without requiring a mainland Chinese business license or a local bank account.
Step-by-Step Guide to Selling on RedNote / XiaoHongShu
1. Create a RedNote / XiaoHongShu Brand Account
To sell on RedNote / XiaoHongShu, you must first set up an official brand account. Here’s how:
Step 1: Register a Normal RedNote / XiaoHongShu Account
- Download the RedNote / XiaoHongShu app on iOS or Android.
- Sign up using WeChat or your mobile number.
- Complete your user profile.
Step 2: Apply for a Brand Account
- Visit the RedNote / XiaoHongShu Enterprise System and log in.
- Submit your company details, including:
- Business registration documents
- Company address & contact details
- Brand logo & description
- Trademark certificate (if applicable)
- Pay a one-time verification fee of 600 RMB (~SGD $120).
Step 3: Verification & Training
- RedNote / XiaoHongShu reviews applications in 3-5 business days.
- If approved, you will receive a digital contract to sign.
- Complete RedNote / XiaoHongShu’s mandatory training to finalize your registration.
2. Set Up Your RedNote / XiaoHongShu Online Store
Once you have a verified brand account, you can establish your store.
Step 1: Choose a Store Type
- RedNote / XiaoHongShu-Supported Store – Ideal for international brands; RedNote / XiaoHongShu handles warehousing, shipping, and customer service.
- Self-Managed Store – Suitable for businesses with logistics capabilities in China; you handle inventory and fulfillment independently.
Step 2: Submit Your Store Application
Prepare the following details:
- Business registration certificate
- Bank account information
- 20,000 RMB deposit (~SGD $3,900, refundable upon closing store)
Please note that certain industries may require additional licenses for approval, and fees may vary for more sensitive sectors such as beauty, real estate, insurance, medical, and aesthetics clinics.
Step 3: Approval & Activation
- Applications take 3-5 working days for review.
- Once approved, sign the contract and submit your deposit fee.
- Your online store is then activated.
Step 4: Upload Products & Start Selling
- List your products with high-quality images and descriptions.
- Leverage RedNote / XiaoHongShu’s seller training modules to optimize your store performance.
Tips for Success on RedNote / XiaoHongShu
1. Optimize Your Content for Discovery
- Use relevant hashtags and keywords to improve searchability.
- Post engaging content that blends lifestyle storytelling with product promotion.
2. Collaborate with Influencers (KOLs)
- Partner with Key Opinion Leaders (KOLs) to enhance brand credibility and reach.
- Influencer collaborations drive authentic user engagement and boost conversions.
3. Run Promotional Campaigns
- Offer limited-time discounts and exclusive deals.
- Participate in RedNote / XiaoHongShu’s seasonal shopping festivals for increased exposure.
4. Engage with Your Audience
- Respond to customer comments and queries promptly.
- Build trust by addressing customer feedback and fostering a community.
Closing Remarks
Selling on RedNote / XiaoHongShu is an excellent opportunity for Singaporean brands looking to enter China’s thriving digital market. By creating an engaging brand presence, leveraging influencer marketing, and maintaining authentic interactions, businesses can successfully build a loyal customer base on the platform.
Ready to scale your brand on RedNote / XiaoHongShu? Start your journey today and tap into one of Asia’s most powerful social commerce platforms!
Thank you for investing your time in reading this article on RedNote AKA XiaoHongShu Social Media.
We genuinely hope you found it helpful and gained valuable insights. If you ever require further assistance with your marketing endeavors, don’t hesitate to reach out to us. Our team is always ready to provide expert guidance and support. Remember, achieving your desired outcome depends on leveraging the right tools, skills, and platforms—along with collaborating with the right people.
👉🏻 Look out for the latest Marketing & related Tips @lepakcreator Telegram Channel!
(Credits: Pune News)