Things to Know Before Starting a Business
Embarking on a business journey brimming with excitement and potential rewards necessitates meticulous preparation and research for assured success. Prior to launching your enterprise, delve into essential areas such as market analysis, competition assessment, financial planning, legal requirements, and customer demographics to chart a prosperous course. In Singapore, it’s important to thoroughly research and plan […]
Top 7 Singapore Name Card Printers in 2023
In the world of marketing, finding a reliable printing company is important for any business or companies. Business cards play a vital role in creating first impressions and reflecting brand identity. A good printing company ensures professional design, uses quality materials, and delivers durable cards that make a lasting impact on potential clients and partners. […]
What is Influencer Marketing and How to Use It?
One strategy that has gained prominence in modern marketing is Influencer Marketing. Increasingly, brands are using influencers to reach their target audiences through Social media and Digital influence. Find out how influencer marketing can benefit your brand, whether you’re a seasoned marketer or new to the concept. The Benefits of Influencer Marketing: Influencer marketing boosts […]
Types of Logos and How to Use Them For Your Brand
When you think about a logo, what comes to your mind? Perhaps it’s a visual element positioned next to or above a brand name, creating a combination mark logo. This type of logo is the embodiment of how a logo is visually defined and happens to be the most commonly seen. Why is that? Simply […]
How Much Does It Cost to Design a NameCard in Singapore?
We are living in an era where everything and everyone is going digital. It’s safe to say that the digital space cannot completely replace the good old business card being one thing the digital space simply can’t do. You want to make a good first impression, so invest in a custom business card design so […]
During a Phone call, How to Sell your Service Effectively?
When you’ve achieved awareness through digital marketing, what’s next? The next step is to implement a call to action (CTA), which can be implemented through social media DMs, emails, online bookings, walk-ins to your shop, or phone calls. A comprehensive guide will help you convert your online audience into sales if you opt for phone […]
Finding Your Target Audience: Key Questions
This article is specially catered to our Digital Marketing course students. If you find yourself struggling to identify your target audience, fear not, We’re here to assist you in navigating this crucial aspect of your business strategy. Here are some Key Questions to Finding Your Target Audiences: -Who is most likely to benefit from my […]
Your Target Audience: Understanding and Finding It
Understanding and Finding Your Target Audiences: This article is specially catered to our Digital Marketing course students. So here’s an example of a simple homework spreadsheet for identifying your target audience in your business: Demographic Description Importance to business Examples of Marketing Strategies Age What is the age range of your target audience? High/Medium/Low Social […]
Uncovering your X-factor: Finding your Business’s Unique Selling Point
Finding Your Business’s Unique Selling Point: This article is specially catered to our Digital Marketing course students. So here’s an example of a simple homework spreadsheet for identifying Unique Selling Point in your business: Task Description Step 1: Define your target audience Identify your ideal customer and create a detailed description of their demographic, psychographic, […]
Boost your organic Google Search Rankings with these 20 strategies
Ranking high in Google’s organic search listings for important keywords can be extremely valuable for driving traffic to your website. Google’s search engine algorithm is constantly being modified, but here are some fundamental strategies to help you improve your organic search engine rankings. 1. Define a Keyword List In most cases, it is unreasonable to […]