Lepak Creator – Singapore Creative UGC Content Agency

Category: Influencer

  • Singapore’s Top Food Bloggers Are Waiting to Discover Your Restaurant!

    Singapore’s Top Food Bloggers Are Waiting to Discover Your Restaurant!

    If you’re running a restaurant or food brand in Singapore, chances are you’ve thought about getting food bloggers and influencers to spread the word about your delicious creations. But let’s face it—figuring out who to contact and how to approach them can feel like a full-time job. That’s where Lepak Creator comes in.

    We’re here to connect you with the right food bloggers and influencers to create buzz around your brand without you breaking a sweat.

    Why Food Bloggers?

    Food bloggers are game changers. Their ability to showcase your dishes to an engaged audience can give your restaurant the edge it needs in a crowded market. Whether it’s a beautifully shot Instagram post or an honest review on a popular blog, food bloggers can drive the kind of attention that turns curious foodies into loyal customers.

    But the truth is, not all food bloggers are created equal. Some are a better fit for your brand than others, and that’s where knowing who to work with makes all the difference.

    Work with us >> Lepak Creator

    We’re your one-stop solution for connecting with Singapore’s most relevant food bloggers and influencers. With access to over 800++ nano, micro influencers, food bloggers and content creators, we’ll help you reach the audience that matters to your restaurant.

    Here’s what makes us special:

    • A Network That Delivers Results: From niche food bloggers to multi-niche influencers, we’ve built strong relationships with the right people to ensure your marketing budget goes further.
    • Beyond Bloggers: Get your brand noticed not just by influencers but also by seo-optimised article media outlets like Lobangsiah.sg, and others, offering impactful coverage without the hefty price tag associated with celebrity media.
    • Stress-Free Marketing: Let us handle the details so you can focus on what you do best—serving great food.

    What’s the Cost of Working with Food Bloggers?

    Here’s the deal—working with food bloggers doesn’t have to cost a fortune.

    • Start Small: Some bloggers are happy to collaborate for free, especially if you’re offering something unique (like an exclusive menu or creative food vouchers).
    • Plan to Grow: For those ready to take things up a notch, expect to invest between $500 and $5,000 to collaborate with reputable online content creators who have established a strong presence in the market and are easily discoverable through Google searches. Think of it as a way to not just market your brand, but to build credibility and long-term visibility.

    Remember, marketing is an investment, not an expense. A strong online presence is what separates the busiest restaurants from the ones struggling to get noticed.

    How to Stand Out to Food Bloggers

    Here’s a pro tip: food bloggers are looking for stories, experiences, vibes, not just meals. Give them something to talk about! Whether it’s a quirky theme, an inspiring backstory, or a dish that’s as Instagram-worthy as it is tasty, your creativity can make all the difference.

    Not sure where to start? That’s okay—Lepak Creator is here to help you craft a pitch that gets food bloggers excited about your brand.

    Why Wait? Get Started Today!

    Singapore’s F&B scene is fast-paced, with hundreds of new restaurants opening every month. Don’t let your brand get lost in the crowd. Partner with Lepak Creator to create authentic connections with food bloggers who can amplify your restaurant’s story.

    Ready to take the next step? Reach out for a free consultation tailored to your brand’s needs. Let’s turn your restaurant into the hottest online sensation in Singapore!

    (Credits: Pixabay)

  • How to Present Your Pitch to a Brand as a Content Creator

    How to Present Your Pitch to a Brand as a Content Creator

    It can be intimidating to pitch yourself to other brands, especially if you’re just starting out. When you’re new, you might wonder, “How do I secure partnerships?” ”, “Am I good enough for the job?” Well, all you have to do is ask!

    What is the best way to ask? You can pitch through emails and even decks! It is common for brands to approach creators with larger profiles for partnerships, but partnerships can also happen the other way around.

    What constitutes a brand pitch?

    A brand pitch serves the purpose of persuading a brand to collaborate with you. It should encompass:

    1. A concise self-introduction, along with audience statistics from your profile.
    2. Expressing your admiration for their brand or product.
    3. Presenting a media kit that includes your proposed rates.
    4. Highlighting your previous partnerships and relevant experience.

    How to approach brand pitching as a content creator:

    These pitches aim to communicate your value proposition and why you’re the ideal influencer or content creator for the task. This is rather than emphasizing your eagerness for the job. It’s essential to keep the pitch concise—around 2 to 3 paragraphs—as a summary of your ability to achieve various campaign objectives, whether it’s building awareness or driving conversions.

    Although 2 to 3 paragraphs may seem brief, a well-structured pitch can maximize your word limit:

    1. Craft a compelling hook.
    2. Present yourself.
    3. Explain your affinity for the brand or product.
    4. Attach your media kits and provide your pricing.
    5. Include a clear call-to-action (CTA).

    #1: Crafting a Captivating Opener

    When sending your email proposal for a campaign, keep in mind that the recipient is likely inundated with numerous other applications. To ensure yours shines amidst the competition, it should be concise, to the point, and memorable.

    Incorporate the advantages of the brand into your opener, and consider using emojis or a friendly greeting to capture their attention.

    The objective here is to persuade the reader to delve into the entirety of your pitch.

    #2: Presenting Yourself

    Keep this section as brief as possible! The most efficient approach is to guide them to your profile by promptly including links. Emphasize and exhibit your unique personal brand by concentrating on the information that truly sets you apart from the rest.

    #3: Expressing Your Affection for the Brand/Product

    Brands are drawn to influencers or content creator who have not only used their products but genuinely adore them. Collaborating with a brand you love adds authenticity to the partnership and makes content creation a seamless process.

    While composing your pitch, utilize these prompts to kickstart your thoughts:

    • What sets their product or service apart in your eyes?
    • Has the brand undertaken any initiatives that deeply resonate with you?
    • Do the brand’s values and mission align with your own?

    Demonstrate that there’s a purpose behind your outreach and that you’ve conducted your research. Provide a brief overview of your proposed collaboration approach within a sentence or two.

    Pro-Tip: Emphasizing shared values increases the likelihood of brands seeing you as an ideal fit.

    8 Reasons to Invest In Your Website And Digital Marketing Strategy
    8 Reasons to Invest In Your Website And Digital Marketing Strategy

    #4: Incorporate a Media Kit and Provide Pricing Information

    When presenting your proposals to brands, a Media Kit serves as a valuable tool to showcase your work. Think of it as your CV or portfolio. Key details to include:

    • Your bio and contact details.
    • Demographics of your audience, including age, location, gender, and interests.
    • Past collaborations and testimonials (optional but well-received).
    • An overview of your pricing structure.

    Including your rates enables brands to quickly assess whether their budget aligns with the potential partnership.

    #5: Conclude with a Call-to-Action (CTA)

    While you might feel that your pitch is complete at this point, it’s crucial to consider what action you want your viewers/readers to take after reviewing your proposal. Make sure to provide clear instructions on how to reach you in the future, especially if there’s an intention to continue the discussion.

    Lastly, always proofread your pitch to eliminate any spelling mistakes, as they can create a negative impression.

  • Instagram Influencer Marketing: Your Comprehensive Guide

    Instagram Influencer Marketing: Your Comprehensive Guide

    In today’s digital landscape, influencer marketing has emerged as a highly potent sales strategy, owing to the sheer abundance of influencers and the trust they cultivate with their dedicated followers. However, mastering this approach can pose significant challenges.

    Not all influencers are cut from the same cloth, so discerning which ones align most effectively with your business goals is paramount when orchestrating an influencer marketing campaign. If you’re seeking guidance on identifying the ideal influencers and pinpointing the most opportune moments to collaborate, read on. We delve into the various tiers of influencers and offer insights into their strategic utilization.

    Luckily, regardless of whether you operate as a large-scale corporation or a smaller business, Instagram influencer marketing holds potential for your brand. In this article, we’ll guide you through the process of identifying and collaborating with Instagram influencers, offering valuable insights and strategies for executing a prosperous campaign.

    What is Instagram influencer marketing?

    An Instagram influencer marketing strategy leverages influencers and micro-influencers with active and engaged Instagram followers to endorse your product. Through the creation of sponsored content, including photos, giveaways, videos, and Stories, these influencers can spark conversations and generate buzz around a brand or product.

    Popular influencer niches include:

    • Fashion
    • Lifestyle
    • Beauty
    • Travel
    • Tech
    • Home and Interior
    • Pets
    • Photography

    What constitutes an Instagram influencer? The definition has evolved over time. Initially, influencers were synonymous with accounts boasting substantial followings.

    However, brands soon discerned that a hefty follower count didn’t necessarily translate into substantial sales. Consequently, they shifted their focus toward content creators and bloggers with smaller followings, commonly referred to as nano-influencers. Sponsored posts from these creators often exude a heightened sense of authenticity compared to those from larger accounts.

    Today, there are five types of influencers:

    • Nano: 1,000–10,000 followers
    • Micro: 10,000–100,000 followers 
    • Mid-tier: 100,000–500,000 followers
    • Macro: 500,000–1 million followers
    • Mega: 1 million+ followers 

    According to a report by Influencer Marketing Hub, brands show a clear inclination for collaborating with nano-influencers (39%) and micro-influencers (30%), favoring them over the more costly macro-influencers (19%) and celebrities (12%).

    Consider these influencers niche-specific Instagram celebrities. They’ll promote your product to their audience in exchange for compensation, free products, or memorable experiences.

    Creating a Successful Instagram Influencer Marketing Strategy

    1. Know your “why”
    2. Keep your goals in mind
    3. Decide on a budget
    4. Decide if the influencer is a brand fit
    5. Check engagement rates
    6. Create an influencer media kit
    7. Make outreach as personal as possible

    Nano-Influencers

    Interested in broadening your reach through influencers? There are various tiers to explore. Nano-influencers, for instance, have relatively smaller followings on social media with relatively smaller followings, typically ranging from 1,000 to 10,000 followers. Their ability to provide personalized recommendations is enhanced by their more intimate and less public social media presence. Surprisingly, in terms of conversion rates, a nano-influencer can rival the influence of traditional celebrities or even micro-influencers. If your goal is to cultivate intimate connections with an audience, nano-influencers are the ideal choice.

    Micro-Influencers

    For those venturing into influencer marketing for the first time, nano-influencers and micro-influencers serve as excellent entry points for acquainting yourself with the practice. Micro-influencers, typically having follower counts ranging from 10,000 to 50,000, excel in providing product reviews and inspiring audience engagement in shopping. They differ from celebrities in that they actively engage with their audience and fall into the category of small-scale influencers, delivering a more authentic voice due to their smaller, more dedicated follower base.

    Mid-Tier Influencers

    Sitting between micro-influencers and macro-influencers are mid-tier influencers, boasting follower counts ranging from 50,000 to 500,000. They can prove to be more potent than micro-influencers due to their engaged following, which already shows a vested interest in their content. If you’re contemplating an influencer marketing strategy, mid-tier influencers present an excellent choice, though it’s essential to bear in mind that influencers with larger followings command higher fees. This tier of influencers excels in activities such as social media takeovers, hosting contests and giveaways, conducting product reviews, and much more.

    Macro-Influencers

    While the majority of brands opt for micro-influencers, some may set their sights on a larger-scale approach. In the realm of influencers with 500,000 to one million followers and beyond, we find macro-influencers, who command premium rates compared to their counterparts. Despite their broad reach, it’s important to note that macro-influencers may not inherently excel at converting customers. There’s a notable drop-off in their effectiveness between audience reach and influence on their followers.

    Mega-Influencers

    Mega-influencers, often boasting over a million followers and often synonymous with celebrities, might not necessarily align with your product or brand ethos. The challenge lies in the fact that due to their immense follower count, capturing their attention and engaging them on your platform can be arduous. They might use your platform to promote themselves and then move on, unless they genuinely have an interest in your product. To pique the interest of a mega-influencer, innovative approaches are essential, such as crafting a creative brief, tailoring messages to the specific influencer, identifying those who share a connection with your brand, and more.

    Are These Influencer Tiers Relevant In All Niches?

    Influencer marketing has emerged as a prominent strategy for brands aiming to connect with their social media audiences. Numerous influencer marketing platforms and agencies traditionally match influencers based on metrics such as follower counts and engagement rates. However, it’s vital to recognize that these categories may not universally apply to every niche. The key lies in comprehending your target audience’s specific requirements prior to selecting an influencer or utilizing an influencer platform. Additionally, factoring in your budget during this decision-making process proves crucial, as it will guide your choice of the most suitable tier of influencers for your brand and marketing campaign.

    Get Started With Influencer Marketing Today

    Are you looking to bring in more business? Check out what our influencer marketing services can do for your business. You’ve likely heard about it but have questions, right? Contact us today to get started on your influencer journey. We’re here to help!