If you’re running a restaurant or food brand in Singapore, chances are you’ve thought about getting food bloggers and influencers to spread the word about your delicious creations. But let’s face it—figuring out who to contact and how to approach them can feel like a full-time job. That’s where Lepak Creator comes in.
We’re here to connect you with the right food bloggers and influencers to create buzz around your brand without you breaking a sweat.
Why Food Bloggers?
Food bloggers are game changers. Their ability to showcase your dishes to an engaged audience can give your restaurant the edge it needs in a crowded market. Whether it’s a beautifully shot Instagram post or an honest review on a popular blog, food bloggers can drive the kind of attention that turns curious foodies into loyal customers.
But the truth is, not all food bloggers are created equal. Some are a better fit for your brand than others, and that’s where knowing who to work with makes all the difference.
Work with us >> Lepak Creator
We’re your one-stop solution for connecting with Singapore’s most relevant food bloggers and influencers. With access to over 800++ nano, micro influencers, food bloggers and content creators, we’ll help you reach the audience that matters to your restaurant.
Here’s what makes us special:
A Network That Delivers Results: From niche food bloggers to multi-niche influencers, we’ve built strong relationships with the right people to ensure your marketing budget goes further.
Beyond Bloggers: Get your brand noticed not just by influencers but also by seo-optimised article media outlets like Lobangsiah.sg, and others, offering impactful coverage without the hefty price tag associated with celebrity media.
Stress-Free Marketing: Let us handle the details so you can focus on what you do best—serving great food.
What’s the Cost of Working with Food Bloggers?
Here’s the deal—working with food bloggers doesn’t have to cost a fortune.
Start Small: Some bloggers are happy to collaborate for free, especially if you’re offering something unique (like an exclusive menu or creative food vouchers).
Plan to Grow: For those ready to take things up a notch, expect to invest between $500 and $5,000 to collaborate with reputable online content creators who have established a strong presence in the market and are easily discoverable through Google searches. Think of it as a way to not just market your brand, but to build credibility and long-term visibility.
Remember, marketing is an investment, not an expense. A strong online presence is what separates the busiest restaurants from the ones struggling to get noticed.
How to Stand Out to Food Bloggers
Here’s a pro tip: food bloggers are looking for stories, experiences, vibes, not just meals. Give them something to talk about! Whether it’s a quirky theme, an inspiring backstory, or a dish that’s as Instagram-worthy as it is tasty, your creativity can make all the difference.
Not sure where to start? That’s okay—Lepak Creator is here to help you craft a pitch that gets food bloggers excited about your brand.
Why Wait? Get Started Today!
Singapore’s F&B scene is fast-paced, with hundreds of new restaurants opening every month. Don’t let your brand get lost in the crowd. Partner with Lepak Creator to create authentic connections with food bloggers who can amplify your restaurant’s story.
Ready to take the next step? Reach out for a free consultation tailored to your brand’s needs. Let’s turn your restaurant into the hottest online sensation in Singapore!
It can be intimidating to pitch yourself to other brands, especially if you’re just starting out. When you’re new, you might wonder, “How do I secure partnerships?” ”, “Am I good enough for the job?” Well, all you have to do is ask!
What is the best way to ask? You can pitch through emails and even decks! It is common for brands to approach creators with larger profiles for partnerships, but partnerships can also happen the other way around.
What constitutes a brand pitch?
A brand pitch serves the purpose of persuading a brand to collaborate with you. It should encompass:
A concise self-introduction, along with audience statistics from your profile.
Expressing your admiration for their brand or product.
Presenting a media kit that includes your proposed rates.
Highlighting your previous partnerships and relevant experience.
How to approach brand pitching as a content creator:
These pitches aim to communicate your value proposition and why you’re the ideal influencer or content creator for the task. This is rather than emphasizing your eagerness for the job. It’s essential to keep the pitch concise—around 2 to 3 paragraphs—as a summary of your ability to achieve various campaign objectives, whether it’s building awareness or driving conversions.
Although 2 to 3 paragraphs may seem brief, a well-structured pitch can maximize your word limit:
Craft a compelling hook.
Present yourself.
Explain your affinity for the brand or product.
Attach your media kits and provide your pricing.
Include a clear call-to-action (CTA).
#1: Crafting a Captivating Opener
When sending your email proposal for a campaign, keep in mind that the recipient is likely inundated with numerous other applications. To ensure yours shines amidst the competition, it should be concise, to the point, and memorable.
Incorporate the advantages of the brand into your opener, and consider using emojis or a friendly greeting to capture their attention.
The objective here is to persuade the reader to delve into the entirety of your pitch.
#2: Presenting Yourself
Keep this section as brief as possible! The most efficient approach is to guide them to your profile by promptly including links. Emphasize and exhibit your unique personal brand by concentrating on the information that truly sets you apart from the rest.
#3: Expressing Your Affection for the Brand/Product
Brands are drawn to influencers or content creator who have not only used their products but genuinely adore them. Collaborating with a brand you love adds authenticity to the partnership and makes content creation a seamless process.
While composing your pitch, utilize these prompts to kickstart your thoughts:
What sets their product or service apart in your eyes?
Has the brand undertaken any initiatives that deeply resonate with you?
Do the brand’s values and mission align with your own?
Demonstrate that there’s a purpose behind your outreach and that you’ve conducted your research. Provide a brief overview of your proposed collaboration approach within a sentence or two.
Pro-Tip: Emphasizing shared values increases the likelihood of brands seeing you as an ideal fit.
8 Reasons to Invest In Your Website And Digital Marketing Strategy
#4: Incorporate a Media Kit and Provide Pricing Information
When presenting your proposals to brands, a Media Kit serves as a valuable tool to showcase your work. Think of it as your CV or portfolio. Key details to include:
Your bio and contact details.
Demographics of your audience, including age, location, gender, and interests.
Past collaborations and testimonials (optional but well-received).
An overview of your pricing structure.
Including your rates enables brands to quickly assess whether their budget aligns with the potential partnership.
#5: Conclude with a Call-to-Action (CTA)
While you might feel that your pitch is complete at this point, it’s crucial to consider what action you want your viewers/readers to take after reviewing your proposal. Make sure to provide clear instructions on how to reach you in the future, especially if there’s an intention to continue the discussion.
Lastly, always proofread your pitch to eliminate any spelling mistakes, as they can create a negative impression.
In today’s digital landscape, influencer marketing has emerged as a highly potent sales strategy, owing to the sheer abundance of influencers and the trust they cultivate with their dedicated followers. However, mastering this approach can pose significant challenges.
Not all influencers are cut from the same cloth, so discerning which ones align most effectively with your business goals is paramount when orchestrating an influencer marketing campaign. If you’re seeking guidance on identifying the ideal influencers and pinpointing the most opportune moments to collaborate, read on. We delve into the various tiers of influencers and offer insights into their strategic utilization.
Luckily, regardless of whether you operate as a large-scale corporation or a smaller business, Instagram influencer marketing holds potential for your brand. In this article, we’ll guide you through the process of identifying and collaborating with Instagram influencers, offering valuable insights and strategies for executing a prosperous campaign.
What is Instagram influencer marketing?
An Instagram influencer marketing strategy leverages influencers and micro-influencers with active and engaged Instagram followers to endorse your product. Through the creation of sponsored content, including photos, giveaways, videos, and Stories, these influencers can spark conversations and generate buzz around a brand or product.
Popular influencer niches include:
Fashion
Lifestyle
Beauty
Travel
Tech
Home and Interior
Pets
Photography
What constitutes an Instagram influencer? The definition has evolved over time. Initially, influencers were synonymous with accounts boasting substantial followings.
However, brands soon discerned that a hefty follower count didn’t necessarily translate into substantial sales. Consequently, they shifted their focus toward content creators and bloggers with smaller followings, commonly referred to as nano-influencers. Sponsored posts from these creators often exude a heightened sense of authenticity compared to those from larger accounts.
Today, there are five types of influencers:
Nano: 1,000–10,000 followers
Micro: 10,000–100,000 followers
Mid-tier: 100,000–500,000 followers
Macro: 500,000–1 million followers
Mega: 1 million+ followers
According to a report by Influencer Marketing Hub, brands show a clear inclination for collaborating with nano-influencers (39%) and micro-influencers (30%), favoring them over the more costly macro-influencers (19%) and celebrities (12%).
Consider these influencers niche-specific Instagram celebrities. They’ll promote your product to their audience in exchange for compensation, free products, or memorable experiences.
Creating a Successful Instagram Influencer Marketing Strategy
Know your “why”
Keep your goals in mind
Decide on a budget
Decide if the influencer is a brand fit
Check engagement rates
Create an influencer media kit
Make outreach as personal as possible
Nano-Influencers
Interested in broadening your reach through influencers? There are various tiers to explore. Nano-influencers, for instance, have relatively smaller followings on social media with relatively smaller followings, typically ranging from 1,000 to 10,000 followers. Their ability to provide personalized recommendations is enhanced by their more intimate and less public social media presence. Surprisingly, in terms of conversion rates, a nano-influencer can rival the influence of traditional celebrities or even micro-influencers. If your goal is to cultivate intimate connections with an audience, nano-influencers are the ideal choice.
Micro-Influencers
For those venturing into influencer marketing for the first time, nano-influencers and micro-influencers serve as excellent entry points for acquainting yourself with the practice. Micro-influencers, typically having follower counts ranging from 10,000 to 50,000, excel in providing product reviews and inspiring audience engagement in shopping. They differ from celebrities in that they actively engage with their audience and fall into the category of small-scale influencers, delivering a more authentic voice due to their smaller, more dedicated follower base.
Mid-Tier Influencers
Sitting between micro-influencers and macro-influencers are mid-tier influencers, boasting follower counts ranging from 50,000 to 500,000. They can prove to be more potent than micro-influencers due to their engaged following, which already shows a vested interest in their content. If you’re contemplating an influencer marketing strategy, mid-tier influencers present an excellent choice, though it’s essential to bear in mind that influencers with larger followings command higher fees. This tier of influencers excels in activities such as social media takeovers, hosting contests and giveaways, conducting product reviews, and much more.
Macro-Influencers
While the majority of brands opt for micro-influencers, some may set their sights on a larger-scale approach. In the realm of influencers with 500,000 to one million followers and beyond, we find macro-influencers, who command premium rates compared to their counterparts. Despite their broad reach, it’s important to note that macro-influencers may not inherently excel at converting customers. There’s a notable drop-off in their effectiveness between audience reach and influence on their followers.
Mega-Influencers
Mega-influencers, often boasting over a million followers and often synonymous with celebrities, might not necessarily align with your product or brand ethos. The challenge lies in the fact that due to their immense follower count, capturing their attention and engaging them on your platform can be arduous. They might use your platform to promote themselves and then move on, unless they genuinely have an interest in your product. To pique the interest of a mega-influencer, innovative approaches are essential, such as crafting a creative brief, tailoring messages to the specific influencer, identifying those who share a connection with your brand, and more.
Are These Influencer Tiers Relevant In All Niches?
Influencer marketing has emerged as a prominent strategy for brands aiming to connect with their social media audiences. Numerous influencer marketing platforms and agencies traditionally match influencers based on metrics such as follower counts and engagement rates. However, it’s vital to recognize that these categories may not universally apply to every niche. The key lies in comprehending your target audience’s specific requirements prior to selecting an influencer or utilizing an influencer platform. Additionally, factoring in your budget during this decision-making process proves crucial, as it will guide your choice of the most suitable tier of influencers for your brand and marketing campaign.
Get Started With Influencer Marketing Today
Are you looking to bring in more business? Check out what our influencer marketing services can do for your business. You’ve likely heard about it but have questions, right? Contact us today to get started on your influencer journey. We’re here to help!
One strategy that has gained prominence in modern marketing is Influencer Marketing.
Increasingly, brands are using influencers to reach their target audiences through Social media and Digital influence. Find out how influencer marketing can benefit your brand, whether you’re a seasoned marketer or new to the concept.
The Benefits of Influencer Marketing:
Influencer marketing boosts brand awareness, enhances reputation, drives targeted engagement, increases conversions, is cost-effective, creates authentic content, provides social proof, improves SEO, and fosters long-term partnerships for brand loyalty.
Influencer management refers to the process of identifying, engaging, and maintaining relationships with influencers to promote a brand, product, or service.
Some of the key components are as follows:
1. Identification:
Finding influencers who align with your brand and target audience is the first step in influencer management. Influencer content, reach, engagement metrics, and relevance to your industry or niche must be researched and analyzed.
2. Outreach and Engagement:
Establishing a connection with influencers is the next step once they have been identified. This includes reaching out to influencers with personalized pitches, proposals, or collaboration opportunities. Building a mutually beneficial relationship involves effective communication, negotiation, and addressing any questions or concerns they may have.
3. Relationship Building:
In influencer management, relationships are built and nurtured with influencers. Providing information and resources, as well as maintaining a positive relationship, are all part of this process. Establishing trust and loyalty with influencers can lead to long-term relationships.
4. Campaign Planning and Execution:
When working with influencers, you usually plan and execute influencer marketing campaigns. Defining campaign objectives, establishing clear expectations, and discussing deliverables such as sponsored posts, product reviews, giveaways, and brand mentions are all part of this process. The goal of effective campaign management is to ensure that both parties are aligned and that the campaign meets its objectives.
5. Performance Tracking and Analysis:
Managing influencer campaigns involves monitoring and analyzing their performance. Among these metrics are reach, engagement, conversions, and return on investment. Influencer collaborations can be evaluated and improved by making data-driven decisions for future campaigns.
Thank you for investing your time in reading this article on Influencer Marketing and its practical applications.
We genuinely hope you found it helpful and gained valuable insights. If you ever require further assistance with your marketing endeavors, don’t hesitate to reach out to us. Our team is always ready to provide expert guidance and support. Remember, leveraging the power of influencer marketing can truly transform your brand’s success.
Xiaohongshu 小红书, also known as the Little Red Book in Chinese, is a social media platform and search engine that has been gaining widespread popularity not only in China but also worldwide. This unique platform seamlessly combines social media and e-commerce functionalities, making it an appealing avenue for connecting Chinese consumers with brands in the Chinese market.
Search engine ranking is vital for social media because it determines the visibility and discoverability of social media profiles and content in search engine results. Higher rankings increase the chances of attracting organic traffic, expanding reach, and gaining more followers and engagement.
Ranking on the social media app 小红书 (XiaoHongShu), also known as RED, can be an excellent way to increase your reach and influence in the Chinese market. Here are some tips to rank on XiaoHongShu.
(1) Create high-quality content:
XiaoHongShu is a visual platform, and users like to find visually appealing and informative content on XiaoHongShu. It is important to make sure that you post high-quality images, videos, and text in your posts.
Here’s some important aspect to keep in mind:
Authenticity is the key: Let your unique voice shine through your posts by embracing your true self and expressing yourself as you are. XiaoHongShu users appreciate genuine content that resonates with their interests and aspirations.
Engage with the community: Participate in conversations, engage with your followers, and build relationships with fellow users by actively participating in conversations. It is important to establish yourself as an influencer who is trustworthy and respected by fostering a sense of community.
Visual appeal matters: Users of XiaoHongShu can be captivated by captivating visuals if they are displayed in a compelling manner. Make your posts more appealing by adding eye-catching images and aesthetically pleasing designs that will be sure to draw your readers in.
Quality over quantity: While consistency is important, prioritize quality content over high volume. Craft well-thought-out and informative pieces that benefit your audience.
Utilize trending topics: XiaoHongShu keeps you updated on all the latest topics and trends on the social network. You can boost your visibility and attract a wide audience to your content by incorporating popular and relevant themes into your content.
Leverage user-generated content: Your followers will be more likely to share their own experiences and opinions with you if you encourage them to do so. Adding user-generated content to your profile is a great way to increase engagement, build trust, and attract a wide audience.
Collaborate with influencers: By partnering with influential figures within your niche, you will be able to extend your reach to new audiences and reach a wider audience. Make the most of your presence on XiaoHongShu by seeking out opportunities for collaborations.
(2) Use relevant hashtags:
By using hashtags, users will be able to find your content more easily. You can increase your visibility by using relevant and popular hashtags. Occasionally, you might not need to use a hashtag at all, but just make sure you don’t spam your post with hashtags.
(3) Engage with your followers:
By responding to your followers’ comments and messages, you will be able to interact with them more effectively. You can use this strategy to build a loyal fan base and increase engagement on your posts by doing this.
(4) Collaborate with other users:
You can increase your reach and influence by collaborating with other users on XiaoHongShu. Make it a point to partner with other content creators, brands, or influencers to create joint content.
(5) Keep your content fresh:
Keep your followers interested by posting regularly and updating your content on a regular basis. Keep up with the latest trends and news in your niche so that you can stay on top of things.
(6) Optimize your profile:
The best way to optimize your profile is to add a short bio, a picture of yourself, and links to your website and other social media accounts. By doing this, users will be able to gain a deeper understanding of your content and who you are.
(7) Use XiaoHongShu’s features:
It’s easy to categorize your posts and make them easier to find with XiaoHongShu’s “Topic” feature, which allows users to categorize their posts and make them easier to find.
The journey to success on XiaoHongShu is a journey that requires patience, creativity, and a genuine connection with your audience to succeed. Stay true to yourself, embrace these tips, and watch your influence flourish in the captivating world of XiaoHongShu as you follow them.
With the help of these tips, you can increase your chances of ranking on XiaoHongShu and growing your audience on this popular social media platform by using them in your strategy.
Don’t let a limited budget hold you back from getting visibility for your small business. You can still have the best marketing strategy even if you’re an established brand. Check out these 12 Marketing tips for small business owners, so you can reach more customers and make the most of your marketing budget.
Key takeaways
Your brand can be positioned as an industry leader by creating value through content marketing
Utilize online reviews, business partnerships, and referral programs to boost referrals
Choosing channels that allow you to target your target audience closely is important when spending money on marketing
12 Marketing tips for small businesses
Are you not hiring a marketing agency? Nothing to worry about. Beginners can implement great marketing tactics without spending a dime. Listed below are 12 small business marketing tips you and your team can implement immediately.
1. Turn leads into customers with drip campaigns
You can schedule drip campaigns to send automatically on a schedule based on a preselected online action. Despite what it sounds like, it’s actually quite simple. For instance, If you own a yoga studio, you could send a welcome email whenever a new lead joins your list. You may send them emails next week introducing them to your instructors, describing your class offerings, and offering a free first class.
When leads are actively looking for your product or service, drip campaigns keep them engaged. With free email marketing tools such as AWeber and Mailchimp, you can create each email in your sequence and set up your triggers. Once that’s done, emails will engage your leads without you having to do much extra work.
2. Use email newsletters to re-engage customers
Email marketing is considered to be the most effective method of retaining customers by most marketers. Your existing customers (who spend 31% more than new customers) will keep coming back if you send them regular emails with valuable content.
It’s a great idea to send out an email newsletter weekly or monthly. Maintain customer loyalty by keeping them up-to-date on your business, current promotions, and industry news. These basic email marketing strategies will help you build your first email marketing campaign.
3. Blogging can provide value
Blogging is a powerful content marketing tool that you can use to position yourself as a leader in your field. In-depth blog posts can build trust by answering specific questions your audience may have. Suppose a landscaping business writes a blog post describing artificial grass installation, detailing what it is, how it is done, and how professionals can help.
You can reach the right readers by using search engine optimization (SEO). Search engine results can be improved by including keywords throughout your posts, linking to other pages on your website, and linking to external sites with high domain authority.
4. Get the best results from your website by optimizing it
Optimizing your website is also an effective SEO tactic. Search engines don’t just consider your content when determining your ranking; they also consider how easy it is to use your website. Make sure your site is mobile-friendly, your navigation is well-organized, and your web pages load quickly. Tips: Reducing file sizes can make a difference.
5. Engage your audience with video content
It is expected that by 2024, video traffic will make up over 90% of consumer internet traffic. There are two major video platforms in the world-Facebook and YouTube, while TikTok is rapidly rising in popularity.
Taking advantage of this online marketing tactic (or even going viral) doesn’t require any video editing skills. You can use video with just your smartphone camera to:
Engage potential clients in live Q&A sessions
Show followers what your business is like behind the scenes
Give an example of the process (for example, how to fix a clog for plumber marketing)
Provide a demo of the product
6. Start conversations with social media marketing
Social media is an integral part of any digital marketing conversation. The social media platforms, from Facebook and Instagram to YouTube and Tik Tok, help build brand awareness and relationships.
Engage with your potential clients on your social media pages beyond publishing posts that provide value to your followers. Join trending conversations relevant to your brand, respond to comments and direct messages (DMs), and share posts you’re tagged in.
7. Utilize referral programs to generate word-of-mouth
Word-of-mouth marketing remains a powerful marketing tool despite the power of the internet. You can get some of the most qualified leads by using direct referrals since over 80% of consumers trust recommendations from family and friends.
Referrals usually don’t come by themselves. After a client buys from you, use your email marketing tool to automate a follow-up email. Referral rewards such as gift cards or discounts will motivate your customers to spread the word.
8. Encourage reviews from satisfied customers
The majority of shoppers trust online reviews as much as recommendations from family and friends. If a client gives you a positive review online, they are essentially referring thousands of people to you at the same time. You must respond to every review if you want to keep getting great reviews.
You can manage your online reputation by responding to every social media review. Respond professionally to negative reviews to demonstrate stellar customer service, and thank satisfied customers for their reviews to build loyalty. Your courteous responses may even lead some reviewers to upgrade their star ratings.
9. Take your marketing to the next level with a CRM
CRM tools help you organize client contact information, details about past interactions, and more in one place. By using a CRM such as Activecampaign, you can provide seamless, highly personalized client experiences. Over time, you can gain a better understanding of your existing customer base by collecting client data. Any member of your team can provide personalized service to a client who reaches out to you as a result of your campaigns.
10. Create a brand that sells itself
Whatever marketing tips you add to your marketing plan, great branding should be at the top of your list. Consumers will remember your brand if you provide a consistent brand experience. Here are some ways to get started with small business branding:
All marketing channels should use the same visual branding (colors, logo, font, etc.)
Social media, customer service, and beyond should use the same tone of voice
Using the same key messages throughout your marketing campaigns
11. Establish partnerships with local businesses
The best way to generate referrals is to partner with other brands. You can share exclusive referrals with reputable brands that offer complementary services. Cleaning companies may partner with housekeepers and window cleaners, for example. Through this tactic, you can reach leads who are actively looking for your product or service.
12. Use micro-influencers to promote your brand
Some of the most effective promoters are micro-influencers, who typically have 1,000–10,000 followers. In contrast to big-name influencers, niche influencers build highly engaged niche audiences that trust their recommendations. Additionally, they are affordable. The cost of reaching 10,000 users can be as low as $100. As an alternative to monetary compensation, some micro-influencers will accept commissions or complimentary products or services.
Consider their audience demographics, engagement rates, and case studies when choosing influencers. Ensure that you scroll through their social media posts to understand their voice, style, and how they engage with the public. Make sure you partner with someone who shares your brand’s values and goals.
