Why your Social Media Giveaway Contest Didn’t Work — And How to Fix It
Running a giveaway can seem like an easy win: boost visibility, gain followers, and reward potential customers. But sometimes, a giveaway falls flat — minimal engagement, no new followers, and zero meaningful leads. When that happens, it’s not just disappointing — it’s a sign that something needs to change. Here’s a breakdown of why a […]
Benefits of First-hand Online Advertising Platforms
First-hand advertising platforms, also known as direct or owned media platforms, offer a range of advantages for businesses looking to promote their products or services. These platforms allow businesses to have complete control over their campaigns, targeting, budget, and results. Here are the key benefits: 1. Full Control Over Campaigns 2. Precise Audience Targeting 3. […]
Understanding Social Media Bans: What They Are and Where They Happen
Social media platforms have become essential for personal branding, business promotion, and global connection. However, with the rapid expansion of these platforms, users are increasingly exposed to bans and restrictions for various reasons. Whether it’s to enforce community guidelines or limit disruptive behavior, bans can take different forms. In this article, we’ll dive into the […]
Singapore’s Top Food Bloggers Are Waiting to Discover Your Restaurant!
If you’re running a restaurant or food brand in Singapore, chances are you’ve thought about getting food bloggers and influencers to spread the word about your delicious creations. But let’s face it—figuring out who to contact and how to approach them can feel like a full-time job. That’s where Lepak Creator comes in. We’re here […]
Understanding Persona: Creating a Clear Picture of Your Customer
In the world of marketing and business strategy, understanding your target audience is crucial. One effective tool for achieving this understanding is the creation of personas. Personas are fictional characters that represent your ideal customers, crafted through research and data analysis to embody the traits and characteristics of your actual audience. They help businesses humanize […]
What’s the Difference between UGC video and Professional Video
Generally, “UGC video” and “professional video” refer to two different types of video content, which differ primarily in terms of production quality, purpose, and intended audience. The key differences are as follows: UGC videos tend to be more informal and made by non-professionals for personal sharing, whereas professional videos are carefully crafted by experts. 👉🏻 […]
5 Essential Steps in the Content Creation Process
In the fast-paced world of digital marketing and online engagement, businesses need to be strategic and deliberate in their content creation efforts. Creating content that resonates with your target audience, builds brand authority, and converts readers into customers is a multifaceted process. To help you streamline this process. 5 Essential Steps in the Content Creation […]
Which Music can I use for my Business on Social Media?
Numerous inquiries have arisen, such as “Which music is permissible for social media usage?” “Are brands allowed to incorporate music into their Instagram content?” “Is it acceptable to include commercial music in social media posts?” “Do Instagram business accounts have the privilege to incorporate music?” Music is not always free to use on Social Media […]
Instagram Influencer Marketing: Your Comprehensive Guide
In today’s digital landscape, influencer marketing has emerged as a highly potent sales strategy, owing to the sheer abundance of influencers and the trust they cultivate with their dedicated followers. However, mastering this approach can pose significant challenges. Not all influencers are cut from the same cloth, so discerning which ones align most effectively with […]
Enhancing Instagram’s Reel Content and Expanding Reach
Establishing an online presence is important, and pairing it with Professional creatives is equally crucial to amplify awareness and reach. Here are Key insights to enhance your Instagram game for improved reach and lasting impact, useful Tips here: Consistency: Choose a comfortable weekly reel count (3-5) and commit to regular creation; this consistency might lead […]