Is It Good to Be Active on Social Media? Why Consistency is the Secret to Growth in 2026
Ever wonder why some people seem to “blow up” on social media while others stay invisible, even though their content is just as good—or sometimes even better? The truth is, success on social media isn’t only about talent, aesthetics, or luck. It’s about showing up consistently. Think of social media like a crowded networking event. […]
5 Things Business Owners Should Avoid When Working With Influencers Under an Agency
Influencer marketing can be one of the most effective ways to grow brand awareness, build credibility, and reach new audiences. But success doesn’t only depend on choosing the right influencers—it also depends on how business owners manage the relationship with both the agency and the influencer. Unfortunately, many campaigns lose impact because business owners unintentionally […]
Social Media Strategy vs Planning vs Coordination: What Every Business Owner Needs to Know
Many businesses create social media posts without a clear direction. They may post consistently, but the results often feel random — low engagement, little brand growth, and wasted effort. The reason? They confuse strategy, planning, and coordination. To succeed in today’s digital landscape, you need to understand how these three layers work together in social […]
The Complete Guide to Marketing Amplification Channels in Singapore (2026)
As marketers and agencies, we know there are countless marketing amplification channels available for our clients—but rarely is the full picture ever shared. In practice, we carefully mix and match channels to suggest what fits best for each client’s goals, budget, USP, brand positioning, alignment, target audience, growth stage, and campaign timing. Yet, many business […]
Influencer Reach: Why We Cannot Predict Social Media Outcomes and How Strategy Creates Value
In influencer marketing, clients often expect certain reach numbers from creators. Sometimes, a smaller content creator achieves higher reach than a larger one, and vice versa. This can be confusing. The reality is simple: reach on social media is largely unpredictable — not controlled by the agency, the influencer, or even the platform itself. 1. […]
How Much Should You Spend on Facebook Ads in 2026?
If you’ve ever asked yourself, “How much should I spend on Facebook ads?”—you’re not alone. There’s no magic number. Your budget depends on your goals, audience, and willingness to test and tweak campaigns. The key is having a flexible strategy that makes every dollar count. A budget strategy ensures you target the right audience, avoid […]
Using Reddit for Business Marketing in Singapore: A Complete Guide
Reddit is often overlooked as a marketing platform, yet it offers immense potential for businesses in Singapore to engage niche audiences. Unlike traditional social media, Reddit thrives on authentic discussions and value-driven content. Here’s how businesses can leverage Reddit effectively: Who Can Use Reddit for Marketing? Reddit marketing is ideal for businesses targeting specific communities […]
Internet Celebrity in Singapore: Understanding the Difference Between Content Creators, Influencers, KOCs, and KOLs
The rise of internet celebrities in Singapore has changed the way brands market their products and services. Social media platforms like Instagram, TikTok, Lemon8, Rednote and YouTube have given birth to a new wave of online personalities. But do you really need an internet celebrity to promote your brand? Or should you work with smaller […]
Who Aligns Best With Your Brand, and How to Choose Which Competitor to Analyse
Have you ever felt lost when trying to figure out who your real competitors are? You scroll through social media, notice dozens of similar businesses, and suddenly wonder: “Should I be doing what they’re doing? Are they even my competitor?” It’s a common struggle. Many business owners and marketers feel overwhelmed because the competitive landscape […]
The Secret Power of Emotional Triggers in Marketing (And How to Use Them Without Being Pushy)
Ever seen an Ad that made you pause and think, “That’s exactly how I feel right now”?That’s no accident — it’s the magic of emotional triggers at work. In a world where we’re bombarded with facts, features, and technical specs, emotion still wins. Why? Because while logic makes us think, emotion makes us act. What […]