What should be done if you receive a Negative online review from your customer?
“I felt crushed when a customer left a harsh review about our café on Google. I wasn’t sure whether to respond, ignore it, or panic.” – Mei, Singapore café owner Negative reviews happen to almost every business. What matters most is how you respond, because your reaction can either strengthen or damage your brand impression. […]
Writing vs Marketing Copywriting: What’s the Difference & How It Shapes Your Brand
Marketing copywriting differs from writing. A marketing copywriter is a writer who focuses on promoting a product, service, or brand using a wide variety of styles, genres, and purposes. “When we launched our boutique skincare line, our blog posts were lovely—but our sales stayed flat.” That was Jasmine’s reality in Singapore before she understood the […]
8 Reasons to Invest in Your Branding: A Guide for Website and Digital Marketing Strategy (Especially for Omni‑Channel Impact)
“We thought we just needed a website and a few ads. But people still didn’t remember us.” When Aaron launched his bespoke furniture business in Singapore, he focused on launching a decent website and posting ads. But weeks passed with unclear traction. That changed only when he invested in consistent branding across every touchpoint—from website […]
12 Best Marketing Tips for Small Businesses (That Work Even If You’re Not a Big Brand)
“When we opened our doors, we thought just being good at what we did was enough.” That was Rachel’s mindset when she started her artisanal bakery in Singapore. But after six months of low foot traffic and even lower online engagement, she realised something important: a business doesn’t automatically create a brand just by existing. […]
9 Best Marketing Design Tips for Non‑Designers (That Actually Boost Business Results)
According to our research on small and medium-sized businesses, businesses spend 20 percent of their gross revenue on marketing. “I tried designing our promotional banners myself. They looked fine to me—but our click‑through rates told a very different story.” When Aaron, a small café owner in Singapore, first launched his business he thought visuals were […]