How to Create a Text Hierarchy and Visual Elements to Tell One Story for Your Business Campaign (+ Stats, Strategy & FAQs)
“We spent thousands on ads, but people just kept scrolling past.” That was Marcus, founder of a boutique fitness studio in Singapore, frustrated after launching a new campaign. He hired a social media agency, yet his offers barely registered. After a redesign that restructured text hierarchy, visual emphasis, and storytelling flow, interest and engagement shot […]
Understanding Colour: Choosing the Right Colour Palette for Your Design (& Why It Affects Your Visual Identity and Business Growth)
“I never saw the colours of my brand until my customers told me they didn’t ‘feel’ it.” When Jasmine, a café owner in Singapore, opened her doors she chose teal and coral for her brand because she liked it. She poured her heart into the menu—but footfall stayed low. After a simple redesign aligned with […]
9 Best Marketing Design Tips for Non‑Designers (That Actually Boost Business Results)
According to our research on small and medium-sized businesses, businesses spend 20 percent of their gross revenue on marketing. “I tried designing our promotional banners myself. They looked fine to me—but our click‑through rates told a very different story.” When Aaron, a small café owner in Singapore, first launched his business he thought visuals were […]