As marketers and agencies, we know there are countless marketing amplification channels available for our clients—but rarely is the full picture ever shared. In practice, we carefully mix and match channels to suggest what fits best for each client’s goals, budget, USP, brand positioning, alignment, target audience, growth stage, and campaign timing. Yet, many business owners don’t get to see the full spectrum. If you’re curious, we’ve created a wholesome, comprehensive list of amplification channels in Singapore—covering digital, offline, and emerging strategies—so you can see all your options in one place.
If you are a business owner in Singapore, choosing the right amplification marketing channels can make or break your campaign. With a limited budget, you want channels that give the best return on investment (ROI) while reaching the right audience. In this article, we break down the costs, suitability, and strategy for 16 major marketing channels in Singapore.
1. Social Media Ads (Facebook, Instagram, TikTok, LinkedIn)
Cost in Singapore:
- Facebook/Instagram Ads: CPM US$7.1–$8.7; CPC US$2.2
- TikTok Ads: CPC $0.50–$1.35; CPM $10–$13.5
- LinkedIn Ads: CPC $8–$15; daily budget min US$10
Service/management fees:
- $500–$1,000/month for agencies managing campaigns, creatives, and optimization
Best for: Awareness campaigns, retargeting, and direct-to-consumer promotions. Meta ads are versatile for e-commerce and lifestyle brands, while TikTok appeals to younger audiences. LinkedIn is ideal for B2B targeting.
2. Google Ads (Search & Display)
Cost in Singapore:
- CPC varies by industry: $2–$10 for general; $20–$50+ for finance, law, or competitive niches
Service/management fees:
- $500–$1,500/month depending on campaign complexity
Best for: High-intent campaigns like product sales, service inquiries, and lead generation. Perfect for bottom-of-funnel conversions.
3. YouTube Ads
Cost in Singapore:
- CPM: $5.4–$13.5
- CPV: $0.04–$0.40
Service/management fees:
- $500–$1,200/month (ad setup, targeting, video optimization)
Best for: Educational or awareness campaigns. Video content works well to explain products or services and drive engagement.
4. Influencer Marketing
Cost in Singapore:
- Nano (1–10k followers): $50–$400/post
- Micro (10–50k): $400–$1000
- Mid (50–200k): $1000–$2,500
- Macro (200k+): $2,500–$20k+
Service/management fees:
- $600–$3,000/month (finding influencers, negotiation, content coordination)
Best for: Social proof, awareness campaigns, and niche audience targeting. Effective for beauty, lifestyle, food, and F&B campaigns.
5A. Content Marketing (Blogs, SEO Articles)
Cost in Singapore:
- Writing + SEO optimization: $200–$500 per article (depending on length and quality)
Service/management fees:
- $500–$1,500/month for strategy, posting, and SEO monitoring
Best for: Long-term organic traffic, authority building, and inbound lead generation. Ideal for B2B services, education, and knowledge-driven businesses.
5B. Content Marketing (Social Media)
Cost in Singapore:
- Writing + Media Production: $200–$500 per video / $150–$400 per graphic (depending on requirements, length, and quality)
Service/management fees:
- $1,300–$2,500/month for strategy, posting, brand alignment, and social media SEO monitoring
Best for: Long-term organic traffic, authority building, and inbound lead generation. Ideal for B2B services, education, and knowledge-driven businesses. Social media content marketing helps maintain brand consistency, engage your audience, and optimize your content for discoverability.
5C. Content Marketing (AI-Powered SEO)
Cost in Singapore: $300–$1,500/month for AI-driven content optimization, keyword research, and ranking improvements
Service/management fees: $500–$1,500/month for strategy, content creation, and SEO monitoring
Best for:
- Long-term organic search visibility
- Improving rankings in competitive niches
- Driving sustainable website traffic without relying solely on paid ads
6. Email Marketing & Newsletters
Cost in Singapore:
- Platform fees: $20–$100/mo
- Copywriting & automation: $50–$200 per campaign
Service/management fees:
- $300–$1200/month for campaign setup, scheduling, and list management
Best for: Customer retention, nurturing leads, upselling, and re-engagement campaigns. Works best with an existing subscriber list.
7. Affiliate Marketing
Cost in Singapore:
- Performance-based, usually 10–20% commission per sale
Service/management fees:
- $500–$1,000/month to manage affiliates, track performance, and handle payouts
Best for: E-commerce and product-based businesses that want to scale sales with low upfront costs.
8A. PR & Media Relations
Cost in Singapore:
- Monthly agency retainers: $3,000–$15,000+
Service/management fees:
- Typically included in retainer; ad hoc campaigns $1,000–$3,000 per project
Best for: Brand credibility, media coverage, and product launches. Works well for startups seeking recognition and established brands boosting authority.
8B. Celebrity Ambassador Marketing
Cost in Singapore:
- Short-term endorsement: $10,000–$50,000+ per campaign depending on celebrity reach and profile
- Long-term brand ambassador: $50,000–$200,000+ per year depending on exclusivity and scope
Service/management fees: $3,000–$10,000/month (negotiation, contract management, campaign coordination, content creation)
Best for:
- Large-scale brand credibility and awareness
- Product launches or premium offerings
- Building aspirational brand perception and social proof
Notes: Celebrity ambassadors are most effective for FMCG, lifestyle, luxury, and mass-market campaigns where audience trust and visibility are key.
9. Event Marketing
Cost in Singapore:
- Workshops, trade shows, or sponsored events: $2,000–$50,000+ depending on venue and scale
Service/management fees:
- $500–$5,000 per event (planning, logistics, registration management)
Best for: Networking, lead generation, and experiential branding. Particularly effective for B2B services and high-ticket products.
10. Out-of-Home (OOH) & Digital Advertising (Lift & Mall Screens)
Cost in Singapore:
- Traditional OOH: Transit/mobile billboards: $25,800–$52,900 / 4 weeks (plus production)
- Digital OOH (Lift & Mall Screens): $1,500–$5,000/month per screen depending on location and traffic
- Creative production: $150–$400 per static/animated graphic
Service/management fees:
- $500–$2,000/month for media buying, placement coordination, and creative management
Best for:
- Mass visibility, brand prestige, and high-frequency exposure
- Local campaigns targeting commuters, shoppers, or office workers
- Retail, F&B, lifestyle, and service brands that benefit from repeated visual impressions
11. SMS/WhatsApp Marketing
Cost in Singapore:
- Outbound SMS: US$0.04–$0.06 per message
- WhatsApp API: Platform-dependent
Legal if: You obtain explicit consent, provide an opt-out, and comply with anti-spam rules.
Illegal if: You send unsolicited messages, ignore opt-out requests, or use personal accounts for mass messaging.
Service/management fees:
- $200–$500/month for content, scheduling, and API integration
Best for: Urgent promotions, reminders, flash sales, or customer re-engagement campaigns.
12. Telegram / Third-Party Private Group Ads
Cost in Singapore: $100–$5000 per post or campaign, depending on group size and engagement
Service/management fees: $200–$500/month (finding groups, posting, monitoring)
Best for: Targeted niche audiences, community-based campaigns, highly engaged micro-communities
13. E-Commerce Platform Ads
Platforms: Shopee, Lazada, Qoo10
Cost in Singapore: CPC auction-based; budgets flexible depending on product category
Service/management fees: $300–$1,000/month for optimization, ad creatives, and reporting
Best for:
- Product visibility and on-platform sales conversions
- Targeting on-platform shoppers effectively
- Promotions, flash sales, and new product launches
14. Webinars
Cost in Singapore:
- Platform fees: $50–$500 per month (Zoom, Hopin, Demio, etc.)
- Production: $200–$1,000 per webinar (slides, graphics, video editing)
Service/management fees: $500–$2,000/month (planning, promotion, hosting, follow-ups)
Best for:
- B2B lead generation
- Educational content or thought leadership
- High-value product or service demonstrations
15. Lead Magnets (E-books, Guides, Checklists)
Cost in Singapore: $100–$500 per asset (writing, design, and formatting)
Service/management fees: $300–$1,200/month (strategy, creation, distribution, tracking)
Best for:
- Building email lists and nurturing potential leads
- Driving engagement and conversions
- Supporting content marketing and AI SEO campaigns
16. Broadcast Advertising (Radio & TV Ads)
Cost in Singapore:
- Radio: $200–$5,000 per spot depending on time and station
- TV: $5,000–$50,000+ per 30-second spot depending on channel, timing, and reach
Service/management fees: $300–$5,000/month (scriptwriting, production, editing, and media booking)
Best for:
- Large-scale brand awareness campaigns
- Mass audience engagement
- Product launches and high-visibility promotions
Choosing the Right Amplification Channel
The key to successful marketing in Singapore is matching your channel to campaign objectives:
| Campaign Objective | Recommended Channels | Est. Management Fees (SGD / month) | Best Use Case |
|---|---|---|---|
| Lead Generation / Conversions | Google Search, Meta Ads (retargeting), LinkedIn Ads, Webinars, Lead Magnets | $500–$2,000 | High-intent leads, product/service conversions, B2B or high-value offers |
| Mass Reach / Awareness | YouTube Ads, Meta Ads, TikTok Ads, Broadcast Advertising (TV & Radio), OOH & Digital Screens | $500–$5,000 | Large-scale campaigns, brand visibility, product launches |
| Credibility / Social Proof | Influencer Marketing, Celebrity Ambassadors, PR & Media Relations, Livestream Selling | $300–$10,000+ | Build trust, aspirational branding, niche authority, premium offerings |
| E-commerce / Sales Push | Shopee/Lazada/Qoo10 Ads, TikTok Ads, SMS & WhatsApp Marketing, Livestream Selling | $200–$1,500 | On-platform conversions, flash sales, product launches |
| Organic Growth / Engagement | Social Media Content (posts, reels, videos), Blogs, AI SEO, Lead Magnets | $500–$2,500 | Long-term audience growth, brand authority, inbound leads |
| Targeted Niche / Community | Telegram / Private Groups, Nano-Micro-influencers | $200–$1,000 | Highly engaged audiences, micro-community campaigns, specialized interests |
| Local / Physical Presence | Print Media, Events & Workshops, Outdoor Marketing, OOH & Digital Screens | $300–$5,000 | Local brand visibility, experiential campaigns, high foot-traffic targeting |
Marketing amplification isn’t about using every channel—it’s about choosing the right mix for your brand, audience, and objectives.
With this guide, you now have a clear view of 16 proven channels—from social media, AI SEO, and e-commerce ads to offline methods like print, broadcast, and events. Understanding the costs, management fees, and best-use cases helps you plan smarter campaigns and make informed decisions. Use this as a reference to maximize reach, engagement, and ROI while staying aligned with your brand’s unique story and goals.
Disclaimer: Prices and information are subject to change over time. All data presented reflects the facts available at the time of writing.
