It happens often: the Ad does its job, a lead comes in, you warmly introduce your brand or offer—and then, crickets.
Here’s what to do to bring them back (without sounding desperate):
- Don’t Panic – People Get Busy
Many leads go quiet not because they’re not interested, but because life gets in the way. Your job is to stay on their radar, gently and consistently. - Follow Up with Value, Not Pressure
Instead of “Just checking in,” try:
“Hey [Name], not sure if this is still on your mind, but here’s a quick tip to help you with [problem they mentioned].”
This keeps the conversation warm and positions you as helpful, not pushy.
- Use a 3-Step Follow-Up Flow
Day 1: Friendly Nudge
Eg. “Hi [Name], just wanted to check if you saw my last message. I’d love to help with [problem they have]. Let me know if you’re still keen!”
Day 3: Add Value
Send a quick win, testimonial, or relevant content.
Eg. “Here’s how one of my clients tackled [same issue]. Thought you’d find it helpful!”
Day 5–7: Scarcity/Urgency/FOMO or Exit Gently
Eg. “Spots are filling up fast this week—let me know if you’d like to grab one before they’re gone!”
Or
Eg. “Totally understand that you might be busy, I’ll be happy to keep you posted when our next promo comes around”
- Audit Your First Message
If multiple leads ghost you, your intro message may be too long, unclear, or overly “pitchy.” Keep it short, warm, and curiosity-driven. For example:
Instead of “We are a premium digital solution provider that helps entrepreneurs…”
Try: “Hey [Name], saw you’re interested in improving [area]. Want to see how I’ve helped others get results with a simple process?”
If possible, include their pain point in your first message to remind them why they reached out—this helps restart the conversation naturally and keeps it flowing.
- Tag and Track Leads
Create a system (even a spreadsheet or CRM) to:
-Tag warm vs cold leads.
-Set reminders to follow up every few days.
-Note what message you last sent.
This ensures you’re not relying on memory or missing out on follow-ups.
And lastly, it’s a good idea to check in after 30 days—especially if you mentioned earlier you’d keep them posted on any upcoming promos.
Try: “Hey [Name], it’s been a little while! I hope everything’s going great for you! I just wanted to make sure you didn’t miss out on [no-brainer deal] recently. It’s ending this week, and I thought it might be something helpful for you. Feel free to ask us more about it“
Final Word on Ghosted Leads
Silence doesn’t always mean rejection. People often circle back weeks or months later when the timing is right—if they remember you. Stay consistent, show up with value, and keep the door open.
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(Credits: Unsplash)
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