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Businesses, Influencers, Marketing

What is Influencer Marketing and How to Use It?

One strategy that has gained prominence in modern marketing is Influencer Marketing. Increasingly, brands are using influencers to reach their target audiences through Social media…

Branding, Businesses, Design

Types of Logos and How to Use Them For Your Brand

When you think about a logo, what comes to your mind? Perhaps it’s a visual element positioned next to or above a brand name, creating…

Branding, Businesses, Design, Namecard

How Much Does It Cost to Design a NameCard in Singapore?

We are living in an era where everything and everyone is going digital. It’s safe to say that the digital space cannot completely replace the…

Branding, Marketing

What are the Different Types of Branding Aspects?

Branding encompasses many aspects and types that contribute to a brand’s identity and perception. Understanding Brand aspects and planning is vital for businesses as it…

Businesses, Call Marketing

During a Phone call, How to Sell your Service Effectively?

When you’ve achieved awareness through digital marketing, what’s next? The next step is to implement a call to action (CTA), which can be implemented through…

Influencers, social media, xiaohongshu

How to Rank on Social Media App 小红书 in Singapore

Xiaohongshu 小红书, also known as the Little Red Book in Chinese, is a social media platform and search engine that has been gaining widespread popularity…

AI, Artificial Intelligence, Marketing, seo

How do ChatGPT and SEO work together?

When it comes to search engine rankings, it doesn’t take an Undercover Geek to remind you that content is king. To help generate more content,…

Design

RGB vs CMYK: Understanding the Differences

When the term CMYK is mentioned, most individuals associate it with print, while RGB is commonly linked to Digital applications that are on-screen. However, do…

Design

The Best File Formats for CMYK & RGB Modes

Once you’ve grasped the fundamentals of CMYK and RGB, you likely understand their purposes. Now, let’s explore the ideal file formats for each color mode,…

Businesses, Marketing

Finding Your Target Audience: Key Questions

This article is specially catered to our Digital Marketing course students.  If you find yourself struggling to identify your target audience, fear not, We’re here…